Whether or not the adventure tourism trade community is fully aware, it is directly affecting a gradual, yet dramatic, industrial paradigm shift — specifically, the way in which tourism’s success...
Among the early observations I made about ten years ago of Alberto Peruzzini — a long-time friend and colleague who served for many years as the head of Toscana Promozione...
Conversations surrounding adventure tourism at ITB Berlin have progressed noticeably since the Adventure Travel Trade Association’s (ATTA) first appearance at the enormous global trade fair in 2006. Once revolving around...
AdventureWeek events organized by the Adventure Travel Trade Association (ATTA) have always been a complicated mix of anticipation, expectation, and exploration as several stakeholders converge to convey a particular destination’s...
After a hard day’s cross-country drive that ended at an impressive elevation of 3,400 meters, most people in our group hesitated before climbing on. Several people opted out of the...
When Kyrgyzstan became a republic in 1993, the important work of the UNWTO Silk Road Programme began in earnest, and development agency support followed suit, including assistance from USAID (USA)...
Advance preparations are well underway between the Adventure Travel Trade Association (ATTA) and Toscana Promozione to reveal a largely unknown side of one of Italy’s most romanticized classical tourism destinations...
On 28-30 March 2017, the Adventure Travel Trade Association (ATTA) held its tenth AdventureEDU training program in Southeast Europe since 2013 in Sarajevo, Bosnia and Herzegovina. During this recent training...
The Adventure Travel and Responsible Tourism Halls at ITB Berlin, the world’s largest tourism trade fair, will once again reflect a growing interest in socially and ecologically conscious travel in...
In the September 2016 installment of AdventureTravelNews, ATTA’s Europe team reported that one of its major efforts in the first half the year throughout Europe was focused on the ATTA’s...
With four adventure-rich provinces on the Iberian Peninsula bordering France and Andorra and the Mediterranean, the tourism board of the autonomous region of Spain called Catalunya (Catalonia) is stepping forward...
Norway, Sweden and Finland make up the largest part of the geographic region called “Scandinavia,” each of which has ranked rather high on each of the Adventure Travel Trade Association’s...