The Plastic Promise
It was a very specific moment that spurred Kristin Hostetter to act. “I was at an event at the Outdoor Retailer trade show, in a packed room, listening to a...
Posts by: Diane French
Research: A Trove of Life and Diversity, Brazil Beckons Adventurers
With the greatest biodiversity on earth spread over six terrestrial biomes and three large marine ecosystems, Brazil provides an abundance of water, fertile land, hundreds of thousands of animals and...
Behavior Smart: Understanding How People Think — and Applying It to Adventure Travel
The human brain is never more surprising than when making a decision. It often makes choices that run counter to what seems like “good ideas.” It’s influenced by biases deep...
Industry Leaders Peer into the Looking Glass
On Thursday, 19 September, the Adventure Travel World Summit in Gothenburg, Sweden, closed with The Looking Glass, a “fireside chat” between Adventure Travel Trade Association (ATTA) CEO Shannon Stowell and...
Climate Action Leadership Studio Urges Action in an Imperfect World
Daily headlines in newspapers around the world. Alarming studies and projections regarding melting glaciers and rising sea levels. A drastic loss of biodiversity. Chaotic weather with record seasonal extremes. Public...
Extreme Adventure Highlights Need for Extreme Conservation
In the adventure travel industry, extreme adventure isn’t new. In fact, you might be hard-pressed to find something that hasn’t, at some point, been done in outrageous style. Still, British...
Young Innovators Respond to Industry Challenges with Science, Speed
In an effort to showcase innovative thinking that propels the adventure travel industry forward, the Adventure Travel Trade Association (ATTA) welcomed four young business leaders at Adventure Travel World Summit...
VIDEO: Cyber Threats in the Travel Industry: How to Keep Critical Data Safe
On 1 May, members of the adventure tourism community gathered at the Adventure Travel Trade Association’s (ATTA) AdventureConnect in Boulder, Colorado, to learn about cybersecurity from one of Colorado’s highest...