From changing weather patterns to loss of biodiversity, the global impacts of climate change are unprecedented in scale, and by now, familiar news. This reality poses an especially interesting challenge...
Honored this year by both AFAR and Outside Magazine as a travel-industry visionary, Shannon Stowell, CEO of the Adventure Travel Trade Association, turns his sights to the year ahead. The...
It was a very specific moment that spurred Kristin Hostetter to act. “I was at an event at the Outdoor Retailer trade show, in a packed room, listening to a...
With the greatest biodiversity on earth spread over six terrestrial biomes and three large marine ecosystems, Brazil provides an abundance of water, fertile land, hundreds of thousands of animals and...
The human brain is never more surprising than when making a decision. It often makes choices that run counter to what seems like “good ideas.” It’s influenced by biases deep...
On Thursday, 19 September, the Adventure Travel World Summit in Gothenburg, Sweden, closed with The Looking Glass, a “fireside chat” between Adventure Travel Trade Association (ATTA) CEO Shannon Stowell and...
Daily headlines in newspapers around the world. Alarming studies and projections regarding melting glaciers and rising sea levels. A drastic loss of biodiversity. Chaotic weather with record seasonal extremes. Public...
In the adventure travel industry, extreme adventure isn’t new. In fact, you might be hard-pressed to find something that hasn’t, at some point, been done in outrageous style. Still, British...
In an effort to showcase innovative thinking that propels the adventure travel industry forward, the Adventure Travel Trade Association (ATTA) welcomed four young business leaders at Adventure Travel World Summit...
On 1 May, members of the adventure tourism community gathered at the Adventure Travel Trade Association’s (ATTA) AdventureConnect in Boulder, Colorado, to learn about cybersecurity from one of Colorado’s highest...