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ATTA Members Only Tune-In Webinars ~ Feb. 11th and Feb. 18th

2 Minute Read

Leaning into the Economy – Opportunities and Strategies to Survive & Thrive
Wednesday, Feb 11 – 10:00 AM – 11:00 AM PST (18:00 UTC)

The ATTA has recently led two Regional Meetings, one in San Francisco (Dec. 5, 2008) and in Seattle (Jan. 28, 2009) which featured expert panels moderated by ATTA President Shannon Stowell. These sessions included the leaders of Backroads, Geographic Expeditions and Wilderness Expeditions from December, and in January, leaders from Wildland Adventures, Evergreen Escapes and REI Adventures. These executives shared their veteran perspectives, insights and prescriptions for how they intend to address 2009 and how they’re tackling this year, while positioning to come out even stronger in 2010.

Shannon will lead this Webinar and share the distilled powerful insights and strategies collected from these panelists. Webinar registrants will be encouraged to contribute through the Webinar text forum to ask questions, share case studies and opine on the current environment. Lean in and learn how you can deal with, survive and thrive within the current market – and, come prepared to contribute to this solution-oriented industry dialogue.

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Your Brand Story: Forging Enduring Bonds with Clients
Wednesday, Feb 18 – 10:00 AM – 11:00 AM PST (18:00 UTC)

Take a deep, candid look deep inside yourself, your company and our society. Chances are you’ll agree we are faced with a massive and collective crisis of identity and meaning. This crisis has tremendous implications and opportunities for the travel industry. Now more than ever, active & adventure travelers seek deeper emotional connections. They crave meaningful and life-changing experiences that nourish their soul and—in a virtuous circle—give back to both the communities in which they live and the countries they visit.

As a travel provider or destination management organization, it is imperative that you understand how your customers perceive your company, your brand, not just in terms of trends and opinions, but through the powerful lens of timeless myths and archetypes. Understanding your brand story within the context of these ageless stories is critical in communicating deeply and authentically to the public.

Join Edward Wachtman, Co-founder and Principal of StoryTellings™ Consulting, and Mark Campbell, owner of Solaia Consulting as they introduce you to the StoryTellings™ research process and how it is the first step in designing integrated branding, marketing and messaging that will help you to forge enduring bonds between travelers and your organization. They will provide examples of how this process has served a variety of companies (including non-profit organizations).

Recently, Sheree Johnson (the co-founder of StoryTellings™) and Edward Watchman published the cover article in the January-February ‘09 edition of the AMA publication Marketing Management: The Persuasive Power of Story. Access the PDF of this article online at

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