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ATTA Lends Adventure Travel Industry Voice, Perspectives at Events Worldwide

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ATTA’s leadership, advisors and strategic partners are playing active roles in the industry and getting out and about. This synopsis of where the ATTA is representing the industry’s voice is the start of what we hope will become regular updates within Our intention is to give ATN readers insights as to where ATTA team members are throughout the year. If you’ll be in the region where we’re headed and you’re interested in connecting with us, please write to [email protected]

For April and May, here’s where the ATTA will be represented:

Belize (April)
Shannon Stowell will be a guest keynote speaker in Belize City at the Belize Tourism Board’s annual industry event on Wednesday, April 22nd, 2009. It is one of the Board’s signature events and has an attendance of approximately 350 tourism stakeholders. It provides the public sector arm of the tourism industry an opportunity to share with their tourism partners a review of the Board’s efforts over the past year as well as future development plans that will impact tourism growth and market development. Shannon’s presentation will focus on the state of the Adventure Travel Industry, and how Belize and its tourism businesses might increase their market share in a competitive and challenging environment. Shannon will join the Belize Minister of Tourism, the Director of Tourism and the CEO of the Belize Tourism Board in this event.

Mexico (April)
Shannon Stowell, Christina Heyniger (long time ATTA partner and President of Xola Consulting) and Antonio del Rosal, ATTA Executive Director-Mexico, have been invited to speak during the 34th edition of the Tianguis Turístico in Acapulco Mexico, which will be held from the 26th to the 29th of April. During their intervention, ATTA and Xola members will explain the strategic importance adventure travel holds with regard to the development of Mexico’s Tourism Industry, and the crucial role ATTA will be playing in its growth. ATTA and Xola are collaborating with Mexico’s Secretary of Tourism to develop a National Adventure Travel Assessment. This assessment is expected to allow the ATTA, SECTUR and the Mexican Tourism Promotion Board (CPTM) to assist the government in developing a market positioning plan for the Country. With the opening of ATTA representation in Mexico, the ATTA hopes to become a strategic ally for the Mexican Government and for local operators who wish access to: best practices worldwide, strategic media, top tier specialized tour operators and travel agents, and position Mexico as a world class adventure travel destination.

During Tianguis, the ATTA will sign a strategic alliance with AMTAVE, the Mexican Adventure and Ecotourism Travel Association and two-year ATTA Association Partner, through which the benefits of ATTA membership will be more readily available to AMTAVE’s nearly 100 members. Witnesses of honor to this signature will be: The Mexican Tourism Promotion Board, represented by Marketing Director Steve Austin, the Federal Ministry of Tourism, represented by Monica Vejar, Director of Alternative Tourism and the Secretary of Tourism for Mexico City, Alejandro Rojas.

Scotland (April)
For the week of April 20th, ATTA Business Development Director Paula Mendes is on a trade mission to Scotland to size up its adventure travel market and to meet with its tourism officials and tour operators, and to participate in on-the-ground adventures there. For possible appointments there, contact Paula at [email protected]

Vancouver, Canada (May)
ATTA’s Shannon Stowell and Paula Mendes will co-host an ATTA Vancouver, B.C., Canada, Regional Meeting on May 5th.

South Africa (May)
ATTA’s Vice President of Business Development Chris Chesak will attend INDABA and will be available for appointments. Email [email protected]

New York (May)
ATTA Vice President Chris Doyle will host an ATTA NYC Regional Meeting on May 13th.

Sweden (May)
Chris Doyle will work from Gothenburg, Sweden, May 15-28 to develop closer ties to the region’s adventure tourism industry. For appointments during his time in Sweden, please email [email protected]

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