New individual membership opens the door for people who have not previously fit into defined business categories
The Adventure Travel Trade Association (ATTA) announces a highly anticipated Professional Membership option, designed to help entrepreneurs and tour guides advance their careers within the adventure travel industry. Professional Members will become part of the community, learning from industry leaders, and accessing tools, training, resources, and savings specific to the adventure travel trade.
Originally $150 USD for a year, Professional Membership will be released at a discounted COVID-19 price of $99 for a year. Simultaneously, ATTA is launching a flexible COVID-19 price on Business Memberships for tour operators and accommodations. Normally $600 USD per year, new and renewing members will choose a price and pay what they can afford from three price options. The member benefits will remain the same regardless of the price chosen.
“The COVID-19 crisis has hit the travel industry especially hard,” said Shannon Stowell, CEO of ATTA. “ATTA has been determined to help struggling businesses by providing industry-specific COVID-19 health and safety guidelines, risk management courses, educational and information webinars, and hosting virtual community discussions and inspirational interviews with dynamic thought leaders.”
Joining the ATTA as a Professional Member provides an individual with access to a range of benefits including:
- Access to
- Educational resources, guides, and legal templates
- Informational webinars and virtual events
- Industry research reports tracking customer demographics and interests, industry trends and more.
- An online networking community
- Networking events around the world
- Pro-deals on gear and equipment
- An industry-specific career center
- 45% Savings for Online Training including
- Safety and Risk Management courses
- Guide Training courses
- Business Development courses
To help current ATTA members differentiate between the types of memberships, ATTA’s active members – currently more than 1400 organizations – will be called Business Members. ATTA Business Members are currently comprised of approximately 60 percent tour operators/DMOs (both inbound and outbound), and the rest are comprised of vetted adventure media and travel advisors as well as accommodations, tourism boards and ministries, service providers, industry partners, and gear brands from 100 countries around the globe. Business Members receive the same resources, tools, and educational opportunities as the new Professional members, but their membership applies to multiple people in the organization, and their benefits also include brand exposure, company listings in online directories, ATTA event discounts, and other exclusive opportunities for brands.
With the launch of a free Community Membership option earlier this year, the ATTA is building a pathway into the adventure travel industry. Free Community Membership can be used for gaining knowledge, Professional Membership is geared towards individuals building business skills, and Business Membership is for continued growth, development, and partnerships for the organizations, tourism boards, and brands that comprise the living ecosystem of the global adventure travel industry.
“These new individual membership categories open the door to those who have previously not fit into the defined business membership categories, yet hold a stake in the industry and belong in the community,” said Stowell.
ATTA members have a bigger impact on the industry by collaborating on a collective purpose. ATTA and its members believe travel, when done right, can be a catalyst for change and have positive outcomes for communities, the environment, wildlife, and culture. That belief is reflected in how they operate and the experiences they deliver. While the tourism industry is hurting in 2020, ATTA fully expects it to rebound stronger than ever before. Now is the time for pulling together as a community to weather the storm and use the opportunity to adapt, grow, and strengthen resilience.