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ATTA Joins Antarctic Expedition for Conservation and Climate Awareness

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Research and education director of the Adventure Travel Trade Association (ATTA) Christina Beckmann will join an international group of climate activists, clean energy entrepreneurs, documentary filmmakers, and corporate social responsibility executives selected to travel to Antarctica with The Explorer’s Passage 26 February-12 March 2018. The trip, known as ClimateForce: Antarctica 2018, is meant to increase climate change awareness and educate people committed to extending this message throughout their own spheres of influence.

ClimateForce: Antarctica 2018 will visit a variety of destinations on Antarctica and offer a venue for conversation among international players addressing conservation issues. © 2041 Foundation

ClimateForce: Antarctica 2018 will be led by seasoned polar explorer Rob Swan, who gave an impassioned keynote presentation during the 2017 Adventure Travel World Summit, and his son, Barney. Along with two other explorers, the duo recently completed a pioneering trek to the South Pole during which they tested and demonstrated the use of new renewable energy technologies robust enough to work in one of the harshest environments on earth.

Beckmann’s presence on ClimateForce: Antarctica 2018 marks a milestone in the ATTA’s deepening relationship with conservation-minded public and private organizations focused on conservation education. As part of this group, Beckmann—and, by extension, the ATTA team — will learn, network, and collaborate with a diverse set of global partners that share a common passion for conservation and developing new ideas and solutions for escalating sustainability education around the world.

Polar explorer Robert Swan recently participated in a South Pole trek using renewable energy technology. © 2041 Foundation

“We know adventure travel trips inspire people around the world every day in a multitude of ways,” Beckmann said prior to her departure. “While we have been rightly focused on our own industry’s sustainability, now is the time to broaden our goals and consider ways we can work across industries to extend our reach, delivering conservation education and messaging more directly to travelers.”

Trip passengers are traveling with The Explorer’s Passage. They will leave Ushuia, Argentina, and cross the Drake Passage before making stops at Stonington Island, Lemaire Channel/Port Charcot, Niko Harbor, Wilhelmina Bay, and Deception Island.

2 Comments to ATTA Joins Antarctic Expedition for Conservation and Climate Awareness

  1. This seems further marketing of Antarctica to tourists, surely this is the last bastion of wilderness, if the concept of ‘wilderness’ exists anymore and ATTA should be protecting Antarctica not selling to tourists. Reminds me of Rev Kilvert’s maxim: ‘Of all noxious animals too the most noxious is a tourist’. Please save Antarctica from the adventure tourist animal, leave it as it should be, a pristine wilderness, the last on earth, untouched by adventure tourism

  2. Thank you for your comment, Dr Ian S Jenkins. The ATTA recognizes the impact of overtourism and is working hard to stay informed on the subject and share our learnings and research with the global audience to best manage the visitation of the world’s beautiful people and places. Our participation in the above-mentioned trip was, in part, focused on conservation, and collaborated with the great minds in the industry who are dedicated to lessening the impact and escalating sustainability education. The ATTA recognizes its place in tourism and consciously focuses on how the best way to continue exploring our planet in an environmentally sustainable way.

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