The Adventure Travel Trade Association was mentioned in the Independent, a UK newspaper and website, in their recent coverage about National Geographic's new adventure travel program:
According to a survey released in August last year by George Washington University and the Adventure Travel Trade Association, adventure travel is on the rise, and adventure travelers are planning longer vacations than the market as a whole, suggesting that the lure of active holidays has proved immune to the overall belt-tightening seen during the economic crisis.The same study also suggested that National Geographic was the third most-read magazine among adventure travelers, after People magazine and their local daily newspaper.
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