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ATTA Opens Doors with New Free Community Membership Program

The Adventure Travel Trade Association is announcing a new Community Membership option as a way for individual people to become part of a thriving ecosystem of companies and organizations who share a common passion - to deliver adventure tourism experiences in a way that protects natural and cultural capital, while creating shared economic value.
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On June 4, Join Shannon Stowell, CEO of ATTA, for a live Campfire Chat with Jim Gilmore, a leading expert on creating customer value through experiential marketing and co-author of The Experience Economy.

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Escaping Humanity Through Polar Audio Stories

Robert Swan is the subject of a Two Poles podcast released this week, “Will to Walk: A 33-year Antarctic Odyssey.”

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Voices from the Field

A Healing Coalition for Africa's Eden

The Victoria Falls Regional Tourism Association (TVFRTA) is working to develop a holistic destination toolbox for KAZA tourism stakeholders to use.

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Wildlife Experts Agree: Native Turtles in the U.S. Are Under Siege From Illegal Collection

Immediate action is needed to prevent the removal of native turtles from the wild before irreversible damage is done to both rare and common species.

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La Situación de los Pueblos Autóctonos que Corren el Riesgo Mayor con una Pandemia

(in Spanish, translation available)
La noticia del primer caso de coronavirus en una reserva indígena de Brasil llamó la atención del mundo.

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Adventure in Action

Meet the Experts - Understanding the Impact of COVID-19

May 28: In this session of our Meet the Experts series, Caroline Bremner of Euromonitor International will present recent research findings as related to tourism.
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AdventureELEVATE 2020

14-16 September, 2020
Eugene, Oregon
Major Partners
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Established in 1990, the Adventure Travel Trade Association (ATTA) serves over 1000 members in over 100 countries worldwide. Members predominantly include tour operators, tourism boards, specialty agents and accommodations with a vested interest in the sustainable development of adventure tourism. The ATTA delivers solutions and connections that propel members towards their business goals and the industry toward a responsible and profitable future.

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