Latest from the ATTA
(SEATTLE) — Search engine optimization for press releases, journalist-oriented, company-branded micro Web sites with access to image databases, and media alert services for public relations practitioners are among many of the progressive news-generation tools being made more accessible to members of the Adventure Travel Trade Association (ATTA) vis-à-vis new partnerships with Market Wire and TravMedia.
Both TravMedia, the international news portal for travel industry professionals, and Market Wire, a full-service distributor of corporate press releases, today joined the ATTA network to expand their exposure within the specialized adventure travel industry. The news distribution companies have allied with the ATTA in response to the growing influence of the adventure travel market within the overall leisure and travel market.
“Inventive and laser-focused news distribution services across targeted media and marketing channels are critical for the adventure travel community,” said ATTA Director Chris Doyle. “Rapid changes in the mediums, services and channels travelers are using to get information generally require businesses to shift from mass market communication strategies to more specialized and productive outreach solutions.”
According to the ATTA, continued growth in the adventure travel community has generated increased demand for more meaningful, sophisticated and affordable ways for travel providers and destinations to engage travel journalists and reach desired audiences. With the new alliances, ATTA Members through the association are provided access to enhanced news distribution resources at significant discounts that are more technologically advanced, tailored and affordable than were previously available.
“Media interest in adventure travel is on the rise,” said Mark O’Toole, senior vice president, TravMedia USA. “We’re working closely with adventure travel industry leaders to align our services in a manner that delivers cost-effective and tailored tools that connect businesses with the media, and ultimately positively influence the bottom-line.”
As part of the service-exchange alliances, both news service organizations receive access to the ATTA’s robust marketing channels to showcase their innovative news distribution and media relationships tools. Among its channels, ATTA is host to the annual Adventure Travel World Summit, publishes the online trade resource, AdventureTravelNews™, and provides ongoing marketing tools, resources and research for more than 200 members worldwide.
“Partnering with the ATTA enables us to reach a large audience and educate them on the ways in which Market Wire can distribute client news with the best rates in the industry, as well as increase their overall web presence and drive large amounts of traffic back to their corporate websites,” said Darin Wolter, Market Wire director of sales. “We’re convinced that with the right PR efforts, smaller businesses could see their overall brand presence and ROI increase dramatically.”
ABOUT MARKET WIRE
Market Wire, a CCNMatthews Company, is a full-service distributor of corporate press releases. The company boasts one of the largest media distribution footprints in North America with the most secure and cost-effective distribution of real-time news to thousands of media outlets including AP, Dow Jones, Bloomberg, Reuters, Yahoo!, and MSNBC. Committed to world-class client service, industry-leading distribution, technology innovation and market-leading strategic relationships, Market Wire serves PR and IR professionals with key workflow solutions including Easy PR/IR, SEO, ListLogix, and more. A full listing of the company’s products and specific distribution points can be found at www.marketwire.com. For more information on all of Market Wire’s communication and news distribution solutions, please call 800-774-9473.
TravMedia’s international news distribution service provides journalists with the latest press releases from travel companies and organizations worldwide with access to images, company profiles and archive releases, PR contacts, online research tools and much more. For travel companies, organizations and PR agencies, TravMedia offers one complete communications channel to reach their target media and build communities throughout the world. The U.S. headquarters telephone number is (617) 399-8900, and TravMedia is on the Web at www.TravMedia.com.
ABOUT THE ADVENTURE TRAVEL TRADE ASSOCIATION
The Seattle-based ATTA (www.adventuretravel.biz) is a strategic membership organization dedicated to raising the profile of adventure travel globally. Established in 1990, the ATTA provides services, knowledge, and connections that help its members succeed in their businesses and contribute to responsible industry growth. The Adventure Travel Trade Association also is host to the annual Adventure Travel World Summit (www.adventuretravelworldsummit.com).
Adventure Travel Trade Association
For TravMedia — The Castle Group, Inc.