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Adventure Travel Trade Association Becomes Top Member of ECPAT’s The Code

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Surrounded by the ATTA Advisory Board, Shannon Stowell signs The Code in Lucerne in October 2012, making the ATTA the first U.S. based association to sign.

Seattle, WA  – This January the Adventure Travel Trade Association (, ATTA) became a Top Member of The Code, an international initiative to provide awareness, tools and support to the tourism industry in order to combat the sexual exploitation of children in contexts related to travel and tourism. The ATTA was the first U.S. based association to sign The Code in October 2012 at the Adventure Travel World Summit in Switzerland.

“You may ask, ‘Why does it matter to be a Top Member of The Code?’,” said ATTA President Mr. Shannon Stowell. “It matters because we must all work together to eliminate sexual exploitation and trafficking of children at the hands of the tourism industry. It should be global zero tolerance and as an association, we’re proud to take this stand.”

To earn top member status, The Code requires completion of its six criteria:

  • Establish an ethical policy against sexual exploitation of children;

  • Train personnel and staff members;

  • Introduce a clause related to The Code in contracts with suppliers;

  • Provide information to travellers in the form of brochures, web pages or other materials;

  • Provide information to “key persons” at the destination;

  • Report annually on the implementation of actions associated with these six criteria.

In 2013 the ATTA took the necessary steps to become a Top Member by:

The ATTA looks forward to continuing efforts to educate members and support The Code and its cause. Learn more about The Code at

Suggested Tweet: ATTA Continues Strong Commitment to @ECPAT by Becoming Top member

Adventure Travel Trade Association

Established in 1990, the Adventure Travel Trade Association (ATTA) serves more than 900 members in 80 countries worldwide. Members predominantly include tour operators, tourism boards, specialty agents and accommodations with a vested interest in the sustainable development of adventure tourism. The ATTA delivers solutions and connections that propel members towards their business goals and the industry toward a responsible and profitable future. Through its regional AdventureConnect events and annual Adventure Travel World Summit trade conference, the ATTA excels in professional learning, networking and partnering services. With expertise in research, education, adventure travel industry news and promotion, members of the ATTA receive competitive opportunities that help establish them as leaders in adventure tourism. (

For more information:


●      Adventure Travel World Summit

●      AdventureConnect

●      AdventureTravelNews

●      Adventure.Travel – consumer portal to member tours

To connect with us:

Facebook | Twitter | LinkedIn & Adventure Travel World Summit Group | Pinterest

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