Adventure Travel Industry "Goes Big" for Alaska During Sold-Out Annual Summit

31 May 2016
Alaska’s adventure activities certainly appeal to delegates. Summit Day of Adventures are filling fast.
Alaska’s adventure activities certainly appeal to delegates. Summit Day of Adventures are filling fast.

(SEATTLE) June 1, 2016 - Late last year the call went out: “Go Big. Be Bold.” The theme for the 2016 Adventure Travel World Summit (ATWS) in Anchorage, Alaska, was compelling and now all 750 spots at the Adventure Travel Trade Association’s (ATTA; annual conference are booked. The ATWS, slated for September 19 - 22, 2016, brings together adventure tour operators, destinations and travel journalists from all over the world for educational content and valuable networking.

“Last year we were amazed that the event was sold out by July, and this year was even earlier.” said ATTA President Shannon Stowell. “Filling an over 700-person industry conference to capacity four months in advance is a testament to the vast appeal of wild Alaska and adventure business done right.”

Before attendees even step foot in the conference hall, they will set out on full-day tours around Anchorage. This annual tradition, called the Day of Adventure, has delegates actively participating in the activities that make the adventure travel industry unique. This year’s Day of Adventure will take delegates flightseeing for bears on Cook Inlet, packing in and inflating small one-person packrafts for a float down a river, fishing for coho salmon on the Kenai River, trail biking to a mountain-top deli in the Chugach Range, in addition to dozens of others.

The Day of Adventure is sponsored by Visit Anchorage, the host of the 2016 ATWS. All 34 itineraries are free of charge for the 750 registered attendees of the conference, including transportation, activities, equipment and lunch. After experiencing a taste of what Alaska has to offer, delegates will dive into the conference, themed “Go Big. Be Bold.” In addition to timely trends and business ideas, the ATTA will offer keynote addresses from industry representatives as well as motivational speakers from other industries to describe ways that the audience can go home and make big statements with their travel organizations and influence industry-wide changes. Summit educational content details will be released in June.

Registered delegates can choose and reserve their Day of Adventure activity now. Anyone interested in attending the Adventure Travel World Summit can join the ATWS 2016 waitlist.

About Adventure Travel Trade Association

Established in 1990, the Adventure Travel Trade Association (ATTA) serves over 1,100 members in 90 countries worldwide. Members predominantly include tour operators, tourism boards, specialty agents and accommodations with a vested interest in the sustainable development of adventure tourism. The ATTA delivers solutions and connections that propel members towards their business goals and the industry toward a responsible and profitable future. Through its regional AdventureConnect events and annual Adventure Travel World Summit trade conference, the ATTA excels in professional learning, networking and partnering services. With expertise in research, education, adventure travel industry news and promotion, members of the ATTA receive competitive opportunities that help establish them as leaders in adventure tourism.
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