AdventureTravelNews

Adventure Operators, Meet the Adventure Media

The ATTA works with a growing group of top-tier writers, editors, bloggers, photographers, storytellers and other media influencers who specialize in adventure travel. For this year’s Adventure Travel World Summit (ATWS) in Anchorage, Alaska, the ATTA will host 50 media delegates from the United States, Canada, Europe, the United Kingdom and Australia.

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Photo © ATTA / Juno Kim

These media come to ATTA events to meet tour operators and tourism boards offering exciting itineraries in culturally rich and naturally beautiful places across the globe. They are eager to learn about new companies in the adventure tourism space, to hear unique stories from operators and destinations and to form new lasting relationships.

This networking happens on Pre-Summit Adventures, the Day of Adventure and during coffee breaks and meals, but the ATTA also makes sure that there is a structured opportunity for these valuable conversations to take place. That’s why there are two MediaConnect Sessions during ATWS.

Sample Stories Resulting from 2015 MediaConnect at ATWS in Chile

MediaConnect is a series of short meetings between registered delegates and the invited media. The 50 media the ATTA and Visit Anchorage have chosen for this year’s Summit represent a diverse group of outlets. There will be editors from publications like Men’s Fitness, AFAR, Lonely Planet and Wanderlust, freelance writers who contribute to Outside Magazine, USA Today, Wall Street Journal, National Geographic Traveler and Forbes in addition to influential travel bloggers and podcast hosts.

Each media delegate will sit at a round table during the two MediaConnect sessions (one 45-minutes long and one 90-minutes long), waiting for delegates to come pitch story ideas. Delegates can queue up at each table and wait their turn to pitch. A timer will keep each pitch to 4-minutes or less. All attendees will receive media profiles before the event in order to create a target list of which media to approach with their specific pitch. (For help refining your pitch, read “7 Pitch-Perfect Tips from a Media Pro”).

A panel discussion will kick-off the first MediaConnect session on September 21, addressing where industry trends come from and how they are reported on with Leigh Barnes from Intrepid Group, travel writers Everett Potter and Mary Anne Potts and editor Phoebe Smith of Wanderlust.

Destination Canada is the ATTA’s partner in presenting MediaConnect this year.

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