Edward Perry, World Hotels’ Global Senior Director of Social Media, OTA partnerships and innovation projects recently penned a guest article on EyeforTravel on why 2013 will be the year of ‘real’ social media engagement for his organization – and why it should be for yours, too:
So where exactly does social media fit into our marketing plans in 2013? That depends on how much you understand the potential. Needless to say, social media needs to be an integral part of all aspects of a hotels’ existence… Well social media needs to be an integral part of everything we do; it has to be as top of mind as stellar customer service and as ubiquitous as the wireless services our guests consume. Social media is not simply a site like Facebook; it’s an ever evolving reality that will only intensify over time.
Perry argues that even if your company does not currently have social media playing a vital role – one with a formal plan, allocated budget, and involving critical aspects like a team and training, 2013 is the year to rectify this.
Read the entire article for his five steps and considerations for planning your 2013 social media outreach.