After celebrity Nicole Kidman told talk show host Ellen De Generes that she and wife Portia de Rossi should visit the Australian region of Kununurra, De Generes quipped "Sounds like Fununurra." Western Australia did not miss a beat, and sent the couple a humorous postcard invite via hopping Kangaroo (complete with them the duo photoshopped into the scenery!)
As it circulates via social media channels, it has become a fun and creative social media campaign... one Western Australia hopes will give way to a celebrity endorsement.