SEATTLE, WA (July 28, 2015) – The Adventure Travel Trade Association (ATTA; www.adventuretravel.biz) is releasing findings this week from its 2015 Industry Snapshot, a comprehensive look at the adventure travel industry through the eyes of adventure businesses. Each year the ATTA invites companies to share anonymous information about their business from the previous fiscal year. For the 2015 report, over 500 tour operators were surveyed in sixty-seven countries.
The ATTA has been involved in original and collaborative research since 2006 as part of its mission of educating and professionalizing the adventure travel industry. The Industry Snapshot includes up-to-date information about trending destinations, activities and industry business practices. The Snapshot is offered for free to ATTA members and can be purchased and downloaded by anyone in the travel community.
The 2015 report provides regional data, allowing readers to easily see at a glance how individual markets are changing compared to others. The report includes which region has the most outbound clients per year, the greatest increase in average trip price over last year and the greatest percentage increase in gross revenue for 2014.
“Readers of previous Industry Snapshots will notice the emphasis on regional reporting in the new version,” said Christina Beckmann, ATTA’s Director of Research. “We see the adventure travel industry expanding and changing and in many different ways, and recognize that global averages can obscure important regional differences.”
Last year the ATTA launched a new online store where association members and other organizations in the travel industry can download original research papers and data. As a benefit to members of the ATTA, many downloads are available free of charge, while others within the industry community can purchase research “a la carte” through the new area of the AdventureTravel.biz website.
Established in 1990, the Adventure Travel Trade Association (ATTA) serves over 1,000 members in 90 countries worldwide. Members predominantly include tour operators, tourism boards, travel advisors and accommodations with a vested interest in the sustainable development of adventure tourism. The ATTA delivers solutions and connections that propel members towards their business goals and the industry toward a responsible and profitable future. Through its regional AdventureConnect events and annual Adventure Travel World Summit trade conference, the ATTA excels in professional learning, networking and partnering services. With expertise in research, education, adventure travel industry news and promotion, members of the ATTA receive competitive opportunities that help establish them as leaders in adventure tourism.
For more information:
- Adventure Travel World Summit
- Adventure.Travel – the travelers’ guide to finding adventure featuring ATTA member operator tours
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