Bertini Brings More Than 20 Years of Tourism Expertise to the Brand
Seattle, WA – Zegrahm Expeditions, the world leader in small-ship cruising and overland adventures, is pleased to announce that Lisa Bertini has joined the company in the role of Director of Sales. Lisa will be responsible for working closely with Zegrahm’s travel partner community, and growing business from travel agencies, wholesale partners, and affinity organizations.
“I look forward to welcoming Lisa to the team. Her long history in the travel trade—from working with high-end travel agencies to marketing for an expedition cruise company—will be a great asset to Zegrahm,” stated Edwin Blythe, President of Zegrahm Expeditions. “In addition to Lisa’s experience, we believe that her positive attitude and forward thinking will help to further engage our esteemed travel partner community.”
Lisa Bertini previously worked at Virtuoso, a luxury travel network comprised of over 330 member agencies and 1,300 travel providers, in the Cruise Sales division. Prior to her most recent role at Virtuoso, Lisa also helped build Virtuoso’s marketing department by implementing personalized print and email marketing on behalf of the agency network and fostered relationships with alliance partners and third party resellers. Coincidentally, Lisa began her career in travel at Society Expeditions, where several of the company’s cofounders worked before starting Zegrahm.