Based on feedback from ATTA members, current industry trends and development needs, the ATTA presents the following calendar of ATTA Tune In Webinars for July through September, 2011 exclusively for ATTA members (except where noted for sustainable tourism matters, in which case, the Webinars are open and free to the entire industry).
Interested in the ATTA’s Webinars but not a Member yet? Learn more and sign up today: click here.
ATTA MEMBERS ONLY WEBINAR
PAY PER PAX - Getting the Most of Paid Online Advertising
THURSDAY, JULY 28, 2011 - 10:00 AM PDT
For years, it was pretty much impossible for small properties and boutique tour operators to have the budget to build a brand campaign through advertising. Although our products may be the best in the business, it was almost impossible to actively place your brand in front of consumers through paid advertising.
Thanks to our friends at Google, Bing, and Yahoo, now the little guys get a voice. Trip Advisor started setting a trend in consumer rating sites for tourism and the floodgates opened.
But how can we decipher where to spend the little money we have? How can we create a strategic online paid marketing plan that will result in sales?
This webinar will take a deep look into web advertising and what some top brands have been doing to get a share of sales through paid advertising on search engines, social networks and flash sites. We will address current states of advertising platform effectiveness and how we can best use each platform to reach our desired audience.
ATTA Member Guest Presenter: Maisa Fernandez, IMPACT Tourism
MEMBERS ONLY - LEARN MORE AND REGISTER ON THE HUB
ATTA MEMBERS ONLY WEBINAR How To Find and Convert More Fans for Your Business Facebook Page
THURSDAY, AUGUST 11, 2011 - 10:00 AM PDT
This webinar will focus on how to increase the quantity, quality and level of engagement of your fans on your Facebook Business Page. Facebook remains a dominant force in the social market place and it's an ideal place for travel tour operators and others in the travel industry to promote themselves - if it's done effectively.
This webinar is geared towards beginning and intermediate social media users, with the focus on those who have already set up their Facebook Business Pages and want to make them better.
- Social media overview - what's new: Google+, Google's +1 button, mobile/tablets, Places
- How to craft engaging content for Facebook
- Time-saving tips for posting
- Monitoring the results
- Tying it all together: How to integrate Facebook with other social media efforts, including Twitter, LinkedIn and YouTube
MEMBERS ONLY - LEARN MORE AND REGISTER ON THE HUB
SAVE THE DATES :: UPCOMING ATTA MEMBERS ONLY WEBINARS
AUGUST 18, 2011 - 10:00am PDT
Mobile/Tablet - Leveraging Mobile and Tablet Devices in Your Marketing Strategy
AUGUST 25, 2011 - 10:00am PDT
Content Marketing: Real World Social Media Examples in Adventure Travel
SEPTEMBER 8, 2011 - 10:00am PDT
Understanding and Using Social Media Promotions Safely and Effectively