Through Good Times and Bad, Growth Continues in Adventure Travel

While outlier disasters like hot-air balloons exploding may get the front page stories and deter most people, ATTA President Shannon Stowell claims with the right tour operator, you are in safe hands:

“When we hear about a dramatic event like a balloon exploding, it plumbs the depths of our fears, whereas when we hear about an automobile accident — not so much,” said Stowell, the Adventure Travel Trade Association head. “The reality is that with adventure travel overall, if you’re going with a good operator who knows what they’re doing, you are as safe or safer than when you’re on your own in a vehicle.”

Hot-air ballooning has been around for centuries, but many travelers still consider it as exciting as parasailing or bungee jumping.

You can find the full article on NPR here.

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