The Scotsman reported on the 2010 ATWS, citing its importance in light of the 767 million pound industry that it represents for the country.
The article quotes Malcolm Roughead, VisitScotland's recently appointed chief executive, as saying, "The Adventure Travel World Summit in Aviemore has truly put Scotland on the global stage. Adventure travel is a multi-million pound industry and Scotland is well placed to reap the rewards."
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