Arlington, VA—Top-rated environmental nonprofit The Conservation Fund and strategic video marketing company NomadsLand joined forces to co-produce the Fund’s first viral video campaign. The campaign features a six minute micro-documentary by NomadsLand highlighting the Fund’s voluntary carbon offset program, Go Zero. The Go Zero program pairs leading companies with thousands of donors working to address two of the world’s most pressing environmental challenges—habitat loss and climate change—by planting trees.
The micro-documentary celebrates the planting of Go Zero’s one millionth tree on behalf of the U.S. Fish and Wildlife Service. The campaign includes five co-branded video players featuring several of Go Zero’s largest corporate donors, including Dell, Gaiam, Travelocity and U-Haul, and aims to raise $100,000 to plant 10,000 more trees by Earth Day. To help reach their goal, the Go Zero team is asking viewers to watch the film, embed on their blog, make a donation and then share the video on Facebook, Twitter and other social media sites. Each co-branded video player is designed to drive donations through existing partner channels including Facebook, blogs and websites via customized buttons, banners and logos. Watch and embed the micro-documentary here.
“Climate change is so huge that people often feel they can’t make a difference,” said The Conservation Fund’s Go Zero director, Jena Meredith. “With NomadsLand, we’ve developed a colorful new way to demonstrate how our Go Zero donors are taking simple steps to address this issue every day. The campaign includes a clear call to action that will allow us to do even more. Our donors have already helped plant 1,000,000 trees – and I’m sure we can plant 10,000 more by Earth Day.”
The film features James Bradshaw, a 77-year-old farmer who has planted more than 20 million trees throughout his life.
“Our message is simple,” said filmmaker and NomadsLand founder Davin Hutchins. “We want everyone in America to watch this micro-documentary, make a donation, and then share this film with their closest circle of friends. We hope that blending film and social media to tell inspirational stories like Go Zero will have a lasting impact.”