www.Adventure.Travel Kicks Off 2009 Ad Campaign, Opens to Public Reviews
www.Adventure.Travel, the travelers’ guide to finding adventure, has big news this spring, with significant website enhancements backed by a the launch of a more aggressive advertising campaign.
The site, which feature listings of more than 200 ATTA Member Tour Operators, will began its campaign this June, with advertisements in key adventure publications in North America and Australasia. The 2009 advertising campaign includes multiple ads in the following publications:
- Men’s Journal (circ: 700,000)
- National Geographic Adventure (circ: 625,000)
- BACKPACKER Magazine (circ: 1 million plus)
- Archaeology Magazine (circ: 225,000)
- The website will appear in Eddie Bauer‘s fall catalogs
- 20,000 STAA (Specialty Travel Agents Association) catalogs, passed out at consumer trade shows and to specialty travel agents
- TNT Magazine (Australia; circ: 12,000)
- Tens of thousands of Adventure.Travel Club Cards sent to ATTA Member Tour Operators in the U.S., for their respective customers
Among several important site enhancements made, www.Adventure.Travel has opened to public traveler reviews using the industry standard for online reviews, PowerReviews. The ATTA believes that reviews by its members’ clientele is the primary selling point of the adventure directory for future bookers, with online reviews increasingly becoming a trusted source of information (Deloitte 2007: read more). Reviews will play a key part in the ranking in search results: higher ranked operators will be listed higher. Additionally, anticipate the inclusion of a new wave of “Must Read” content for travelers arriving in the coming months, with contributions from adventure travel writers around the world – the new content is designed to inspire, engage, educate and motivate travelers to choose adventure first when considering what to do with their leisure time.
About www.Adventure.Travel
www.Adventure.Travel is the traveler’s guide for physical, cultural and nature-based adventure travel. In its second year, the site features more than 200 ATTA Member Tour Operators and top billing on many search engines. Adventure.Travel is brought to you by the Adventure Travel Trade Association, and made possible by ExOfficio.
Printing Discounts Now Available to ATTA Members
New ATTA Corporate Partner Has History of Printing for the Adventure Travel Industry
Further enhancing the ATTA’s membership benefits package, ATTA partner Overseas Printing Corporation is offering discounted printing rates to fellow Members of ATTA’s global network. Like other ATTA benefits, this new opportunity will allow Members to lower the cost of doing business while working with a professional, respected partner that will help them achieve their business objectives.
OPC has 30 years printing experience and have complete pre-press, printing, bindery and shipping facilities in Hong Kong/China, Korea, and Italy. They offer a complete array of printing services from receipt of artwork to distribution and their clients within the adventure travel industry include: Backroads, Geographic Expeditions, Mountain Travel Sobek, OARS, and more than a dozen more. Additionally, OPC printed the program for the 2007 Adventure Travel World Summit in Whistler, Canada.
Noted OPC Principal Vito Badalamenti, “We feel very fortunate to have worked with other ATTA Members over the past several decades and hope to have an opportunity to work with more fellow members in the near future.”
In addition these print discounts, some other benefits of ATTA Membership include:
- ATTA’s proven track record of publicity generation for Members in major media outlets including: CNN, BBC, The New York Times, Wall Street Journal, and many more worldwide
- FREE listing on the ATTA’s new consumer directory at www.Adventure.Travel
- Media advertising discounts, promotions, and editorial opportunities with ATTA’s partners National Geographic Adventure, Outside, Archaeology, Modern Traveler, TNT Magazine (Aus.), The Travel Magazine (U.K.), and more
- 11,000+ industry professionals will receive your AdventureTravelNews™ New Member Profile and press releases
- Exclusive consumer and ‘state of the industry’ trade research reports.
- Assistance in promoting FAM tours to our own specialized list of international tour operators and influential journalists worldwide
- And much more (see the full list of benefits at http://www.adventuretravel.biz/membership.asp )
Due to the fluid nature of the printing industry, OPC is not able to offer a standard discount on print services, but interested parties can contact Vito Badalamenti at (415) 835-9999 x103 or vito@overseasprinting.com for more information or to get a quote.
Queries about partnering with and/or sponsoring the ATTA may be directed to Chris Chesak, ATTA Director of Business Development – cchesak@adventuretravel.biz.
