Green Living Project Expands to South America
New expedition to Ecuador, Brazil, and Peru features partnerships with Ecuador Ecotourism Association, Ecuador Tourism, Brazil Tourism, and LAN Airlines
Los Angeles, CA (March 25th, 2009) – Green Living Project, the leading media production and marketing company showcasing global sustainability initiatives, has announced their newest media expedition, this time to South America (April 5-30). Green Living Project™ will document 9 new sustainability initiatives administered by leading conservation organizations, non-profits, foundations, travel companies, and eco-lodges. These projects will be incorporated into the company’s online and offline content distribution platforms to educate and inspire individuals and communities on the importance and benefits of sustainable living.
Green Living Project (GLP) will be documenting projects in Ecuador, Brazil, and Peru, some of the leading responsible tourism and sustainability-focused destinations in South America. In these countries, GLP will collaborate with the following organizations on sustainability initiatives such as responsible tourism, wildlife conservation, voluntourism, environmental education, organic farming, renewable energy, eco-lodges, and indigenous communities.
- Ecuador Ecotourism Association (ASEC)
- Ecuador Tourism Board
- Brazil Tourism Board
- Amazon Conservation Association (ACA)
- Mountain Lodges of Peru, and several others
“The Ecuador Ecotourism Association (ASEC) and Ecuador Tourism Board are excited to collaborate with Green Living Project during their upcoming media expedition to Ecuador,” said Christian Mera, Executive Director of ASEC. “We look forward to having GLP document successful examples of sustainability across Ecuador. We have also found an amazing opportunity to promote the wonders of Ecuador as a premier destination for sustainable tourism in South America to the adventure and responsible tourism market across North America.”
“Brazil Tourism Board’s Public Relations Department supports foreign journalists coming to Brazil to promote our cultural and natural diversity, as well as our tourist destinations,” said Mariana Szauter, Public Relations Manager of Brazil Tourism Board. “We look forward to having Green Living Project help us build an awareness around sustainability, biodiversity, and natural resource conservation, while also helping to increase global social responsibility.”
“Receiving strong support from leading tourism boards (Ecuador, Brazil) and an established global airline (LAN Airlines) was important in GLP’s expansion to South America,” said Rob Holmes, Founder and President of Green Living Project. “South America offers such an exciting contrast to our extensive work across Africa. From varied terrain (Amazon rainforest, Andean cloud forests, volcanic landscapes, Pacific Ocean) to diverse local sustainability and conservation project themes (brazil nuts, indigenous communities, sea turtles, spectacled bears, permaculture), we are excited to document, promote, and distribute these successful and educational sustainability projects.”
This South American media expedition will feature new interactive and social media applications as consumers can monitor and track the expeditions via the following:
- Twitter: Short daily text updates
- Facebook: Periodic text, photo, video updates
- Google Maps®: Real-time tracking of the media expedition whiles in the field (launching April 6th)
About Green Living Project
Green Living Project (GLP) is the leading media production and marketing company showcasing global sustainable initiatives. Through various multi-media production and distribution techniques, GLP aims to educate, inspire and entertain while encouraging individuals and communities on the importance and benefits of sustainable living. GLP markets and promotes its exclusive media content online and through a North American “Event Series”. Key partners and sponsors include National Geographic Adventure, Recreational Equipment Inc. (REI), African Wildlife Foundation, Earthwatch Institute, Green Festival, Adventures in Travel Expo, Timberland, Gregory Mountain Products, and Keen Footwear. Green Living Project™ is a privately held company located outside of Los Angeles, California. For more information, please visit www.greenlivingproject.com or contact Rob Holmes at (818) 988-2234 or rob@greenlivingproject.com.
Media Contacts
Rob Holmes Theresa Blake
Green Living Project Verde PR
+1 (818) 515-5167 +1 (970) 259-3555
rob@greenlivingproject.com theresa@verdepr.com
Green Living Project and Xola Consulting Announce Strategic Partnership
Santa Fe, NM, February 10, 2009 — Adventure tourism consulting firm Xola Consulting, Inc. announces a new partnership with media and entertainment company Green Living Project™, the leading media production and marketing company showcasing global sustainable initiatives. Both companies will collaborate to further support the creation and promotion of sustainable adventure travel markets around the globe.
Through its partnership with Green Living Project™ (GLP), Xola now offers destinations the unique benefits of cost-effective multi-media production (HD video, photography) and strategic online and offline marketing and distribution across North America. The high-quality, authentic, and issue-based multi-media content educates, inspires, and entertains viewers with the behind-the-scenes view of local sustainably-focused adventure travel companies and destinations.
The custom client-oriented media created in the course of Xola engagements will also be marketed and distributed through GLP’s website, social media properties, online content partners, Education Program, and popular North American Event Series at over 40 locations in partnership with National Geographic Adventure, Adventures in Travel Expo (ATE), Green Festival, R.E.I., African Wildlife Foundation, Earthwatch, Timberland, Keen Footwear, and many others.
“We’re thrilled to be able to link GLP with our destination clients – they beautifully support our team’s strategic work with thoughtful and entertaining high-definition video, photojournalism, and unusual travel stories to promote our clients’ cultural, adventure and natural resources,” said Christina Heyniger, president of Xola Consulting. “Based on the importance of documenting and promoting sustainable, responsible, and adventure tourism components, this strategic partnership is highly relevant to the travel market.”
“We are excited to partner with Xola since they expand our list of top-tier strategic partners into the tourism consulting industry,” said Rob Holmes, founder and president of Green Living Project™. “Based on the strong demand for professional and custom multi-media content, we look forward to exposing new clients to our unique media production platform, along with our effective marketing and distribution services throughout the North America travel market. We look forward to identifying and collaborating with Xola on innovative sustainability and adventure tourism projects around the globe.”
About Xola Consulting, Inc.
Xola specializes in consulting and research services for the adventure tourism industry, providing technical assistance to both adventure tour operators and government tourism boards and destination management organizations. Xola also publishes Off the Radar (www.travelofftheradar.com), an online newsletter and website providing information to adventure travelers about the best sustainable adventure travel destinations and trips.
Xola Consulting Contact:
Christina Heyniger
Xola Consulting
+1 202-297-2206
christina@xolaconsulting.com
Green Living Project™ Contact:
Rob Holmes
Green Living Project™
+1 818-988-2234
rob@greenlivingproject.com
About Green Living Project™, Inc.
Green Living Project™ (www.greenlivingproject.com) is the leading multi-media production, marketing and entertainment company showcasing global sustainable initiatives. Through various production and distribution techniques, Green Living Project™ aims to educate, inspire and entertain while encouraging individuals and communities to adopt a more sustainable lifestyle. The company markets its exclusive content online and offline, including an international event series. Strategic partners include National Geographic Adventure, REI, Adventure Travel Trade Association (ATTA), Adventures in Travel Expo (ATE), African Wildlife Foundation, Earthwatch, Timberland, Gregory, and Keen Footwear. Green Living Project™ is a privately held company located in Los Angeles, California.
View Green Living Project’s media production examples, please visit: http://www.greenlivingproject.com/projects
View Green Living Project’s 2009 Event Series schedule.
Contact:
Alexia Nestora
Xola Consulting, Inc.
27 Long Spur
Littleton, CO 80127
303-898-3376
alexia@lassocommunications.com
http://xolaconsulting.com
Adventure Continues to Gain Media Presence
For adventure travel industry professionals worldwide, two new high quality media outlets in North America lending new exposure to the adventure travel community warrant attention: First, Backpacker Magazine, a U.S. focused magazine which traditionally and almost exclusively coverged backpacking within the U.S. for individual hikers, and second, USA Today, which until now, limited its adventure travel coverage to its USA Weekend edition, now publishes quarterly inserts of Open Air Magazine with a smart and progressive editorial focus.
First, for Backpacker, find a “The Godfather of Trekking” profile about adventure industry legend Leo LeBon (story on pages 72, 73 – at right, Nadia and Leo LeBon hike in Northern California, January 25, 2009), a feature on “The World’s Best Unknown Treks”, and a series of articles in such sections as, “Adventures,” 
“Nature”, and “Skills”. Outside, National Geographic Adventure and Men’s Journal now have another “player” in the space.
Meanwhile, USA TODAY, with its readership in the millions, apparently now finds the “active” and adventure lifestyle space compelling enough to warrant its own publication. Here, in its own words, is a bit on USA Today’s new Open Air Magazine:
“Open Air Magazine redefines adventure for those who embrace an active lifestyle. With a compelling new perspective, it opens readers’ eyes to the adventure possibilities that surround us each day – from ordinary activities to once-in-a-lifetime opportunities. It is inspirational and practical, with a unique voice and signature images. Open Air presents a new outlook on adventure, one that rewards body, mind and spirit. Open Air Magazine is a quarterly publication, and can be found inserted into the following issues of USA TODAY:
Friday, November 7, 2008
- Monday, April 6, 2009
- Monday, June 9, 2009
- Monday, August 31, 2009
- Monday, November 9, 2009″
In a period where economic challenges and rises in digital media are contributing to layoffs and even the shuttering of doors magazines and newsprint nationwide, industry professionals may find now a good time to re-double efforts to reach out and provide compelling story concepts and resources to the journalists and media outlets dedicating valuable real estate to adventure travel, which, with their help, continues to gain market share from the traditional travel and leisure market.
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National Geographic Magazine Group Names New Advertising Directors for Adventure and Kids Magazines
NEW YORK (Jan. 26, 2009)-The National Geographic Magazine Group has promoted Bryan Kinkade to advertising director of National Geographic Adventure magazine and Jeff Nicholson to advertising director of National Geographic Kids magazine. In their new roles, Kinkade and Nicholson are charged with expanding the reach of the National Geographic brand, growing businesses in a variety of categories.National Geographic Adventure is the fastest-growing magazine in the outdoor category. Coupled with the many assets of the National Geographic Society, the magazine is able to bring clients an authenticity that no other magazine in the category can offer. National Geographic Kids is the largest magazine in the kids category, and the variety of kids assets that are in the Society’s portfolio gives the magazine a true 360-degree offering to clients.
“The key to our business is having the most talented and dedicated leaders expand the brand and its assets to our agencies and clients. Both Bryan and Jeff have the skills to bring Adventure and Kids magazine content into other areas and platforms,” said Stephen Giannetti, senior vice president and group publisher of National Geographic magazines.
Kinkade previously held the position of director of travel and tourism for National Geographic Adventure, where he helped create and sell multi-platform programs to extend the value of National Geographic Adventure’s assets for its partners in the adventure travel community. He currently serves on several travel and tourism boards and has been a featured speaker at several international conferences.
In January 2008 Nicholson was named East Coast account manager for National Geographic Adventure. Nicholson targeted endemic growth categories for the magazine, including liquor, pharmaceuticals, fashion and luxury. Prior to joining National Geographic, he was account manager at Conde Nast’s Golf Digest and also held advertising sales positions at Car and Driver, Road & Track and at Time 4 Media, working on action sports titles.
National Geographic Adventure, winner of four National Magazine Awards, is the ultimate guide to the adventure lifestyle. Published 10 times a year, with a rate base of 625,000, National Geographic Adventure has 2.4 million readers. It is available by subscription (800-NGS-LINE) and on newsstands in the United States ($4.99) and Canada ($6.99). Its editorial mission supports National Geographic’s corporate global mission to inspire people to care about the planet. The magazine’s Web site is www.nationalgeographic.com/adventure.
National Geographic Kids, a multitopic, photo-driven magazine for 6- to 14-year-olds, empowers its readers by making it fun to learn about the world. Its numerous industry awards include Periodical of the Year in 2005 and 2006 from the Association of Educational Publishers. Published 10 times a year, National Geographic Kids has a circulation of 1.2 million and is available by subscription for $19.95 a year and on newsstands for $4.99 a copy. Its Web site is kids.nationalgeographic.com.
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How to choose a great adventure
SmarterTravel.com, now a property of Expedia.com, with more than 3.5 million subscribers, interviewed ATTA Vice President Chris Doyle on tips about how to choose a tour operator. Click here for the audio (podcast) interview, which also ran on iTunes. In the interview, Doyle points to the ATTA’s consumer facing initiative, www.adventure.travel on where would be adventure travelers ought to start their research – the site where more than 100 ATTA Member tour operators are featured.
March 10, 2008 – SmarterTravel
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