The latest numbers of Switzerland’s arrivals and overnight statistics show that Switzerland has become even more popular with American travelers. Despite a strong Swiss Franc, U.S. arrivals and overnights increased in 2012 compared to the previous year. Recently released tourism data from the Swiss Federal Office of Statistics for the hotel industry show an increase of 2.7% in U.S. arrivals in Switzerland, for a total of 687,042. According to final 2012 figures, the number of overnight stays registered in Swiss hotels was 1.525 million, an increase of 2.2% compared to 2011.
The top five destinations for the U.S. were Zurich, Geneva, Lake Lucerne, Bernese Oberland and Basel Region. The biggest growth of American visitors was recorded in Interlaken and the Jungfrau Region.
With regards to hotel arrivals, the U.S. is the second most important foreign market for Switzerland (after Germany), and with regards to overnights, the third most important (after Germany and the UK). “Switzerland has long been very popular with travelers from the U.S. Nevertheless, we expected a slight minus for 2012 due to the continually weak USD to the Swiss Franc. We were positively surprised by the strong demand from the U.S. especially for the Swiss cities and some Alpine resorts”, says Alex Herrmann. “Obviously, Americans appreciate the outstanding quality of Swiss service and enjoy the authentic experience during their vacation in Switzerland.”