AdventureTravelNews

Study Says Nearly Half Say Social Media Tools Becoming More Important Than TV, Radio, Newspapers and Magazines

Written By:
Christopher Doyle

Social media tools such as Facebook, YouTube and blogs have become an essential component of the communications mix,
according to an overwhelming majority (85 percent) of Canadian business and marketing leaders. Nearly half (46 percent) say social media tools are becoming even more important than television, radio, newspapers and magazines. The results are contained in a survey of 444 business and marketing leaders conducted by Pollara Strategic Insights for com.motion, a new offering from Veritas Communications.

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