Utah Entrepreneur Lands Endorsement from ATHLETA, a GAP Brand
An innovator in the adventure travel industry, Sol Fitness Adventure’s Melanie Webb is one of 20 ATHLETA Featured Athletes.In exchange for a clothing allotment each quarter, Webb will contribute informational and inspirational content to the Athleta Chi Blog, participate in local Athleta sponsored events such as Iron Girl triathlons, and host and lead in-store events focused on fitness and health.
“I’ve been wearing ATHLETA clothing for years, so to be named a 2012 Featured Athlete is a career highlight for me, an athlete’s dream come true – I’m sponsored!”
Webb’s contributions to the Chi Blog and in-store presentations will highlight a variety of her expertise, including how to combine multiple exercise disciplines for optimum result, how to prepare for an adventure mentally and physically, and her intimate experience with the Zion National Park outskirts as a guide and former wildlife biologist.
About 2012 ATHLETA Featured Athlete Melanie Webb
Melanie Webb is a Utah-based fitness coach who specializes in exclusive and customized fitness retreats for adventure travelers to reach their goals mentally and physically. Former clients have included CEO’s and corporate employees; a dancer from Canada’s Winnipeg Ballet and an injured motocross star; a squash national champion and first time exercisers; socialite moms and a former U.S. Secretary of Defense. A world traveler, Melanie has stand up paddled Bali, Indonesia; snowboarded the Andes Mountains in Chile; hiked the Atlas Mountains of Morocco; biked Switzerland’s Ementaler valley; rock climbed Rio de Janeiro, Brazil; and braved the elements of the Scottish Highlands. Webb’s fitness and outdoor expertise has been featured on Good Morning America and FOX Local News in Washington, D.C. and in Appalachian Mountain Club, Mammoth Sierra Magazine, 805 Living, Outside Magazine, Real Simple and more.