Quito Turismo and LAN Ecuador Airlines have signed an interagency agreement that includes several promotional strategies and actions that are worth mentioning. The agreement reached through a public-private alliance, includes: promotion of Quito as a tourism destination, familiarization trips for journalists and travel agents from Cuenca, Guayaquil and Manta, advertising campaigns, training of tourism attraction employees, and an incentives campaign for the sales team of the airline.
The economic contribution is of $56,400, divided equally between the two companies. During the signing conference, the manager of Quito Turismo, Luz Elena Coloma, highlighted the importance of institutional partnerships. “We want more people, tourists, traders and journalists from Cuenca, Manta and Guayaquil to know the beauty and richness of Quito… It is important for the city that the private and public sectors work together for this common goal.”
According to Maximiliano Naranjo, General Manager at LAN , the agreement will help promote Quito. “This is a deal that brings together the joint efforts of public and private companies who develop Quito in terms of tourism promotion. Both institutions (LAN and QT) will do their best to carry out this cooperation positively.”
The signing of the agreement was carried out on Wednesday, April 3rd at the Eugenio Espejo Convention Center, with the attendance of the media and others. That day, an additional agreement between LAN and the city of Quito was also signed, called ‘I take care of my destination’, whose main component is to recover public spaces at the Guanguiltagua lookout and park. The intervention will include maintaining restrooms, playgrounds, fences, sculptures and maintenance of green areas, flower landscaping and cleaning canals.
This task will involve students from the Visión Siglo XXI educational institution, volunteers from LAN, and staff of Quito Turismo and the Metropolitan Mobility and Public Works Department, thanks to the collaboration of the Public Space Management Department of Quito. The work will be completed from April 8 to 11.