AdventureTravelNews

Projected Bookings from the United Kingdom and Germany to the United States

UNITED KINGDOM Travel Trade Barometer: British Travel Projected to Remain Stagnate through the Second Quarter 2013 with a more Positive Outlook for Summer 2013

  • United Kingdom tour operators reported in the U.S. Department of Commerce sponsored United Kingdom Travel Trade Barometer (as of February 14 – March 28, 2013) that, on average, first quarter 2013 bookings from the United Kingdom to the United States were projected to be flat. In fact, half of the respondents projected bookings to be about the same when compared to the first quarter 2012.
  • The trade also reported no change in bookings in the second quarter 2013, on average, when compared to the second quarter 2012.
  • However, there was some sign of optimism for third quarter 2013 bookings with respondents more bullish for summer travel. At the time of the survey, a strong majority (78%) of the trade projected bookings to increase in the third quarter 2013. This strong projection was supported by current bookings. At the time of the survey, respondents reported summer bookings to the United States to be up four to nine percent, on average.
  • The top and only motivator listed for travel from the United Kingdom to the United States over the next six months was the strong interest and anticipation for increased U.S. promotions.
  • Over the next six months, the top deterrent listed for travel to the United States was the cost of air travel, a concern reflected in other markets as well. The trade also continued to indicate that the economy in the United Kingdom remains a deterrent, along with the global economy.

GERMANY Travel Trade Barometer: Projected to Register Growth through Second Quarter 2013

  • German tour operators reported in the U.S. Department of Commerce sponsored Germany Travel Trade Barometer (as of February 11 – March 22, 2013) that bookings for travel to the United States from Germany will remain strong in the first quarter 2013. Two-thirds (67%) of the trade projected bookings to be higher (44%) and much higher (22%) when compared to the first quarter 2012.
  • At the time of the survey, trade reported that bookings for the winter catalog period (November 2012-March 2013) were up one to three percent year-over-year.
  • Projections for second quarter 2013 were similar to those given for first quarter 2013. Two-thirds (67%) of the trade projected bookings from Germany to the United States to be higher (33%) and much higher (33%) when compared to the second quarter 2012. This projection was supported by current bookings to the United States. Second quarter 2013 bookings were reported by the trade to be up four to nine percent, on average, compared to second quarter 2012 bookings.
  • The top motivator listed for travel from Germany to the United States over the next six months was the level of promotion by U.S. destinations and businesses. The exchange rate was also listed as a motivator, along with travel safety in the United States.
  • Over the next six months, the top deterrent listed for travel from Germany to the United States was the cost of airfare. Entry and exit requirements and accommodation rates were also registered as deterrents.

BACKGROUND AND SOURCE:
Travel Market Insights conducts the Canada, Mexico, United Kingdom, Japan, Germany and People’s Republic of China Travel Trade Barometer programs. The U.S. Department of CommerceOffice of Travel and Tourism Industries, is a sponsor and was the initial developer of the barometer program. The Barometer program is conducted with support from the U.S. Commercial Service and various Visit USA Committees and additional sponsors.

The Travel Trade Barometer survey is conducted on a quarterly basis in Canada, Mexico, the United Kingdom, Japan, Germany and the People’s Republic of China and is available through subscription. Discussions with industry partners to add Brazil, Australia, South Korea and India are in progress. For more information, please contact Scott C. Johnson at Travel Market Insights on 518-668-2559.

Reports sent to subscribers include additional information, such as:

  • Bookings – looking at the past quarter and the next two quarters for U.S. and competitive regional destinations;
  • Short term bookings for more than five specific travel segments; and
  • Over 15 motivators or deterrents for travel to the United States.

Specific (proprietary) destination data is also available through a subscription.

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