AdventureTravelNews

New Company, Firefly Journeys, Aims to Alter the Travel Supply Chain

Elizabeth, CO –  Travel industry veteran Alexia Nestora recently launched Firefly Journeys to help connect travelers with boutique international tour operators. This US-based, sales-oriented service aims to boost bookings and revenues for small, international tour operators seeking to break into the North American market.

“Firefly Journeys provides the missing link for in-country operators who want to attract and book American and Canadian customers,” explained founder Alexia Nestora. “Firefly is a US call center for in country operators. We have taken out the need for small companies to partner with big wholesalers to effectively sell their product in the US market. We have found that being in the same time zone and speaking the same mother tongue as the traveler helps us convert sales more effectively than the local operators can do themselves.”

Firefly Journeys operators receive a dedicated account manager for all North American inquiries, a toll-free US/Canadian phone number and custom voicemail. Through the use of proved sales techniques the Firefly team has proven that small operators no longer need to partner on a B2B level to be successful, by partnering with Firefly they can have a successful B2C business as well.

Firefly Journeys represents environmentally conscious and responsible local operators as indicated by their focus on sustainability, cultural sensitivity and customer service. Firefly Journeys partners have won prestigious awards and are regarded as pacesetters in their regions by numerous industry experts. Companies and travel entities represented by Firefly include: Dolomite Mountains, Ace the Himalaya, Caballadas, Opuntia Galapagos Tours, Scot Mountain Holidays, ZOAR Tours, Adventure Slovenia and Macedonia Experience.

Nestora is a travel industry sales and marketing veteran who previously ran the North American division of i-to-i volunteer travel. As founder of the public relations company, Lasso Communications she has been interviewed by, among others, Smart Money, CNN and the Wall Street Journal on how best to have an authentic experience while on vacation.

1 Comment to New Company, Firefly Journeys, Aims to Alter the Travel Supply Chain

  1. We are all constantly adjusting to the inevitable disintermediation in the industry. It’s one thing when local inbound operators develop their own websites as passive marketing and branding available to the world, but when they also contract their own retail marketing representatives in North America they establish themselves with US-based outbound wholesalers more as a competitor than a business partner.

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