AdventureTravelNews

National Geographic Maps Expands Line of Adventure Travel Maps for 2011

WASHINGTON—National Geographic Maps today announced a significant expansion of its line of adventure travel maps. Beginning this fall and continuing into 2012, National Geographic Maps will release nearly 60 new AdventureMap titles for the world’s premier adventure travel destinations. The new titles will feature destinations in Africa, Australia, Eastern and Western Europe, the Mediterranean, Middle East, South America and Southeast Asia. These maps will assist travelers as they plan and experience their next trip, perhaps to one of the places featured in the award-winning National Geographic Traveler magazine and other National Geographic media.

In November 2010, a new AdventureMap for Puerto Rico will be released. By summer 2011, 30 new AdventureMap titles will be available, including Argentina, Bali/Lombok/Komodo, Brazil, Chile, El Salvador/Nicaragua/Honduras, Ireland, Mexico, New Zealand, South Africa and Thailand.

National Geographic’s existing AdventureMaps are for key locations in Central America, the Caribbean and the trekking regions of Nepal.

Unlike other travel maps, National Geographic’s AdventureMaps focus on global destinations rich with unique, active recreation opportunities, distinct local cultures and environmental sustainability. Each map contains a balanced mix of terrain information and important infrastructure, as well as points of interest tailored to the needs of an adventurous traveler.

“You won’t necessarily find the location of the nearest museum or restaurant on these maps, but you will find national parks, preserves and hot spots for adventure activities like surfing, diving or kayaking,” said Charlie Regan, vice president and general manager, National Geographic Maps. “Our AdventureMaps are designed to aid the more adventurous traveler as he or she successfully and safely navigates some of the most exotic and remote destinations on Earth.”

Designed to withstand the rigors of international travel, each AdventureMap is printed on durable synthetic material that is waterproof, tear resistant and environmentally friendly. The retail price for each map is $11.95.

“Getting AdventureMaps into the hands of global travelers is a top priority for us in 2011 and beyond,” said Mike Dyer, director of sales and marketing, National Geographic Maps. “We’re actively seeking unique distribution opportunities with in-country tourism bureaus, travel operators, and retailers that inform and supply travelers worldwide.”

The new AdventureMaps will be available through National Geographic’s network of thousands of retailers worldwide and through National Geographic’s online store.

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