MercuryCSC

MercuryCSC is the Creative + Strategic + Communications agency for brands with travel in their DNA. We specialize in connecting brands with travelers—specifically Geotravelers. An emerging segment that holds a certain disdain for conspicuous consumption, Geotravelers have a strong willingness to spend more than the average consumer on products that enhance their life experience. Brands that understand how to connect with the Geotraveler will be rewarded with increased sales and the invaluable influence of an emerging segment during changing times.

Geotravelers share three essential needs: their desire for AUTHENTICITY, a SHARED HUMANITY and their own PERSONAL AWAKENING. When they have an experience that causes these three needs to converge, it makes a connection, which is what they crave most. Travel often represents the apex of this need.

Of course, people spend the most on the things they need most. For the Geotraveler, this includes not only travel itself, but also the things that help facilitate travel. When your brand communicates with this segment through the lens of travel-one of their strongest needs-your brand is likely to archive much higher rewards.

How we connect you with Geotravelers:

Story

Who are you, what is your authentic story? The process of connecting you with travelers starts with these most basic of questions. Some of our clients already know these answers, some need us to help them figure it out. Either way, we do a thorough deep dive into your brand as it relates to Geotravelers, to extract relevant insights. Then we apply those to everything we do for you.

Emotion

You know your story, but you’re having trouble articulating it. You have all the pieces, but you need help putting the puzzle together. You’re not alone. Our process of hanging emotion on the brand brings your story to life through creative imagery that connects with Geotravelers. Plus, we’ll create a roadmap for the brand that your entire organization can buy into and deliver.

Engagement

Dream…plan…buy…experience…share. Your brand must resonate with Geotravelers throughout every phase. We can help you with the strategy, creative and media tactics to engage the market in PR, interactive, video, traditional—just about any place the traveler touches your brand.

If you’d like to learn more about what MercuryCSC can do for your brand, give us a call or send us an email. We look forward to it.

Jeff Welch, CEO/Director of Business Development
406.922.2282
jeff.welch@mercurycsc.com

Molly Budinsky, Business Development Manager
406.922.2299
molly.budinsky@mercurycsc.com