AdventureTravelNews

Kusini Collection Announces New Director of Business Development

Seattle, WA – Today, the Kusini Collection is pleased to announce that Tad Bradley has joined our team as the Director of Business Development. Bradley will grow the Kusini Collection’s portfolio with a focus on Latin America, spearhead marketing initiatives throughout the portfolio and liaise with the North American trade to provide sales support and training.

“Tad brings a wealth of in-depth marketing expertise to our Collection, as well as a passion for Africa and Latin America,” says Lyndsay Harshman, Principal of the Kusini Collection. “With a focus on digital marketing, Tad will provide the North American travel trade with countless opportunities to deepen their destination and product knowledge in the regions we support.”

From the theater stage and video game console to the backpack and compass, Bradley has been exploring new worlds his entire professional life. He has climbed Mt. Kilimanjaro, dived the Great Barrier Reef and ridden the rails of the trans-Siberian railroad (dodging Russian Special Forces officers and odd-looking smoked lake fish en-route). As the Marketing Director for Wildland Adventures, Bradley led a major company re-branding including the development and design of a new website, planned and executed a multi-channel marketing plan and was responsible for streamlining and improving the overall sales process. Prior to joining Wildland, Bradley lived and worked in Guatemala as a guide and marketing consultant for several local adventure operators. He also designed and led student travel programs to Guatemala for Crooked Trails, a Seattle-based non-profit travel company. Before his adventures in the travel industry, Bradley directed marketing and advertising campaigns for theatrical companies on and off-Broadway and worked on a global advertising sales team at Microsoft developing interactive marketing programs on the Xbox platform. He may be reached directly at [email protected].

The Kusini Collection, a US-based travel marketing firm represents an exclusive group of complementary, owner-operated camps, lodges and ground handlers in Africa and Latin America. The Kusini Collection offers premium service and truly unique travel experiences. The collection is intimate, personalized and entirely focused on connecting highly-qualified, knowledgeable North American agents and outfitters with elite operating partners overseas. Ultimately, the Kusini Collection strives to increase occupancy and drive travelers to the destinations they support.

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