ATTA conducts webinars frequently with its global membership - members can see a full list on The HUB, the Online Members' Community. Occasionally, for topics of import, these webinars are open to the adventure travel industry at large at no cost, as is the case for several webinars below. For public Webinars, the registration link is listed below. Members Only Webinars will direct you to The HUB.
Google Analytics Strategies and Tactics to Improve Marketing Campaigns - ATTA Members Only
ATTA Guest Presenter: John Koenig, Measureful
Thursday, July 25
10:00 AM PDT / 17:00 UTC
Join ATTA member, John Koenig, who will provide guidance on effective Google Analytics strategies and walk you through tangible recommendations for driving more value from your website data. Learn how to configure Google Analytics with some top tips and tricks for using your data to improve website and marketing campaigns.
During this webinar you will receive guidance on:
- Key elements of an analytics strategy
- How to customize Google Analytics to create more useful metrics
- Explicit tips and tactics for gaining better insight into the effectiveness of your website
- Additional tools and resources to help further your use of Google Analytics data
Destination Showcase — CHILE: Los Lagos Lakes & Volcanoes - Open to the Public
ATTA Guest Presenter: Enrique Damm, SERNATUR Los Lagos Tourism Service Inspector
Tuesday, July 30
8:00 AM PDT / 15:00 UTC
In this third of four destination showcase webinars, witness the colorful waters and volcanic region of Los Lagos in southern Chile. Get off the beaten track and learn how local ancestral traditions survive, where a way of life that is deeply rooted in the land and the coast and the delicious food that comes from both still flourishes. The Los Lagos region is part of one of 3 pilot programs underway in Chile to create sustainable destinations through the Global Sustainable Tourism Council’s (GSTC) Early Adopter Program.
Indigenous Tourism: Time-Honored Traditions of Hospitality - Open to the Public
ATTA Guest Presenter: Ben Sherman, WINTA
Thursday, July 18
Rescheduled to Thursday, August 8
10:00 AM PDT / 17:00 UTC
This webinar will provide an introduction to the vast sweep of Indigenous homelands around the world. We will show a powerful correlation between biological diversity and Indigenous territories. The presentation will demonstrate how the Indigenous values of hospitality, cultural beliefs and close relationship with the natural world can create a unique and inviting brand of tourism. We will begin to discuss the many issues facing Indigenous tourism development, and we will offer advice to the travel industry on means of working effectively through those issues.
Destination Showcase — CHILE: Magallanes Region: Patagonia & Antarctica - Open to the Public
ATTA Guest Presenters:
Alvaro Jaramillo, Sernatur Magallanes
Andrea Tellez Regional Director, Magallanes Region
Thursday, August 15
8:00 AM PDT / 15:00 UTC
In this final of four destination showcase webinars, experience the world’s end, a land fragmented by channels, glaciers, mountains, plains and islands uniting the two biggest oceans on the planet by a mythical passage discovered in 1520: the Strait of Magellan. The Magallanes region offers wilderness adventures for beginners and experts alike. From Punta Arenas or Puerto Natales, experience Patagonian fjords, glaciers, mountain biking, mountaineering with or without specialized guides - and this unique territory of people formed by indigenous cultures and pioneer immigrants who exhibit proudly the sky, sea and land where Patagonia lives and Antarctica is born.
ATTA Webinar: Revenue-building Opportunities for Outdoor Brands through Adventure Travel - Open to the Public
ATTA Guest Presenters:
Shannon Stowell, President, ATTA
Chris Chesak, Exec Director, ATTA
Liz Ferrin, Liz Ferrin Productions
Rescheduled to Thursday, September 26
10:00 AM PDT / 17:00 UTC
This ATTA Webinar is especially for outdoor brands looking to capitalize on the recent and significant growth in the adventure travel industry driven by major consumer trends. As this market continues to expand, millions of new customers will have the opportunity to be exposed to specialty brands serving the space. Ready your business with the latest intelligence, insights, trends and data from the ATTA, and learn about opportunities for partnerships between outdoor brands, destinations and adventure travel companies.