McLean, VA – On December 8, the Jordan Tourism Board North America (JTBNA), along with American Express, will sponsor the Member Opening Luncheon at the United States Tour Operator Association’s (USTOA) Annual Conference and Marketplace at the Fairmont Banff Springs Hotels & Spa in Banff, Alberta, Canada. JTBNA will present the same level of commitment the Kingdom is taking towards making sustainable tourism a priority in Jordan. Robin Tauck, of Robin Tauck & Partners, will also give her insight and expertise on sustainable tourism using her recent visit to Petra as the backdrop of her cause.
During the conference, JTBNA will continue to highlight the upcoming 3rd annual Jordan Travel Mart (JTM), Feb. 21-23, 2010 at the Dead Sea, Jordan, where USTOA President Bob Whitley was a keynote speaker at the 2009 conference. “Jordan is one of the hottest new destinations for travelers and having someone of Bob Whitley’s stature speak at Jordan Travel Mart gave the industry an increased awareness of what Jordan has to offer” says Malia Asfour, Director of JTBNA.
The JTBNA team is looking forward to personally connect with the USTOA members at the Annual USTOA Conference and Marketplace.