Launched as a joint venture by Intrepid Travel and WHL Group in October 2009, Urban Adventures has grown quickly since inception and the company is on course to carry 70,000 passengers on 265 trips in 90 cities this year.
“The original idea behind Urban Adventures was to give travellers a taste of what an Intrepid Travel trip feels like” says James Thornton, Managing Director, Intrepid Group. “We’ve seen a huge appetite from customers for the unique local experiences on offer, and this deal allows us to fully integrate Urban Adventures with our portfolio of small group adventure travel brands”.
Urban Adventures will continue to be led by Tony Carne as General Manager, overseeing new initiatives such as the clustering of Urban Adventures tours for the FIT market, and the recent launch of the Home Cooked range of tours which allow travellers to share a meal with a local family in their own home.
The deal is subject to legal completion and will free up capital for the WHL Group to focus on other businesses such as Hotel Link Solutions and Green Path Transfers.