San Francisco - After a 2-month review, advertising agency School of Thought, San Francisco, has been named as the first-ever creative agency of record for all U.S. advertising for Intrepid Travel, Melbourne, Australia, (“Intrepid”). Print media buying remains at Media Brokers International, Atlanta. Other review participants are undisclosed. A U.S. budget of over $500K will go to print and online advertising, with first work, targeting adventure travelers, to break in October.
Selection was based on School of Thought’s presentation of a spec advertising campaign and of its travel industry credentials. Marketing Director Jared Alster, based in Intrepid’s U.S. headquarters in Petaluma, Calif., states, “U.S. bookings have taken off for us in the last several years. It is one of our fastest growing markets, and has reached a level that calls out for locally developed advertising, work that will resonate with the adventurous American traveler.”
Intrepid, a member of the PEAK Adventure Travel Group, privately held, offers 800 different small group travel itineraries across Europe, Asia, Africa, the Americas, the Middle East, Australasia and Antarctica, and serves over 100,000 travelers each year. Accomodations range from budget to comfort, and adventure level from relaxing to full-on active, for the most agile travelers. The company was founded in 1989 and began U.S. operations in 2004.
School of Thought is a San Francisco advertising agency whose clients include North Lake Tahoe Marketing Cooperative, Milliman, Walt Disney Co., Red Bull, Meyenberg Goat Milk, Rumble Entertainment, LeapMotion, eBay Classifieds, others.