Tnooz recently published an article on how to boost revenue using newsletters. Opening advice? "Contrary to what many believe, a newsletter’s first aim is not to increase revenue, but to build trust with your audience."
The piece posits seven necessary steps in creating effective newsletters:
- Create a compelling reason to sign up (e.g. travel deals, white papers, eBooks, photos, etc.)
- Design an opt-in form and place it prominently on your site
- Create a thank you page which provides further value
- Write a “Welcome” email letting your subscriber know they’ve signed up successfully
- Deliver your opt-ins promise (e.g. travel deals, white papers, eBooks, photos, etc.)
- Send a series of emails which continue to add value
- Build a trusting audience