Helping Tour Operators Find Success, Resmark Systems Processes Over Five Million Personal Adventures

25 March 2014
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Salt Lake City, UT - “Since its inception, Resmark Systems software has processed over five million personal adventures for the tour and activity market,” says Chip Broyles, Business Development Manager.

Resmark Systems, comprehensive tour operator software was created by leading tour operators who continue to use the system today. Resmark is focused on helping businesses guide their guests through all five stages of travel: Inspiration, Booking, Anticipation, Experiencing and Sharing. Due to their client’s success with the software, Resmark has seen its client base grow substantially over the past year.

“Resmark consistently attracts some of the best tour operators in the recreation industry. They are looking to Resmark to streamline business functionality and to elevate the customer booking experience through the use of mobile capabilities, automated emails and top-notch communications,” says Broyles.

Here’s a look at some of the company’s newest clients and why they chose Resmark Systems over the competition:

Anacortes Kayak Tours became a client in December 2013. For over 10 years, Erik Schorr, owner, has orchestrated family-friendly kayaking adventures and multi-day vacations to the most scenic destinations in the San Juan Islands of Washington State. Adventures depart from both Anacortes and Friday Harbor on San Juan Island, providing the widest selection of destination choices available in the archipelago. This company has been voted the #1 Eco-Adventure in the Northwest since 2010 and is currently rated the #1 Activity in Anacortes by Trip Advisor.

Schorr needed an online reservation system that could mimic an “automated office person” to handle subtle logistical nuances, doing more than just booking reservations and sending out emails.  A system needed to be able to generate rosters, send emails, track inventory and help to make sure that people were able to get on to the trips that would suit them best.

“We can now handle online inquiries, reservations, payment schedules and follow up emails, without needing to lift a finger. We pride ourselves on keeping in touch with our customers and spent an amazing amount of our time composing the automatic email correspondences. Now we will be free to use that saved time in other productive ways,” Schorr said, appreciative of how intuitive much of the Resmark system is. He also anticipates that during the high season the system will give his staff some much needed breathing time.

Brett Soberg signed up Eagle Wing Tours in February 2014. He is co-owner of this company that has won multiple awards for environmental efforts including support for 1% For the Planet and becoming the first 100% carbon neutral whale watching company in Canada. True adventure and guaranteed whale sightings are the company’s forte.

He appreciates Resmark for its robust marketing and email components, its accounting and reporting abilities and the fact that because the system was built by tour operators, there’s a thorough understanding of the customers’ travel cycle and overall booking process. He hopes the system will help reduce labor, simplify accounting and reporting, and encourage more customer follow up.

The owners of Flying Pig Adventure Company, Sandy and Steve Bierle, became a client in January 2014. They are the leading experts in Yellowstone whitewater rafting, fly fishing and horseback expeditions.

They needed a system that could handle the wide variety of products they sell: lodging, rafting, horseback riding, tours and fly fishing. They needed a system with online booking capability on their website, and they wanted reservation software that communicates automatically with prospective and current customers using emails customized to that customer's particular needs and interests.

“Our experience with Resmark has been great. The setting up of our system is the most time-intensive part of the process, but we had good support from our service reps at Resmark, said Steve BIerele. “They were able to troubleshoot issues as well as show us how to address these issues so that we could have the knowledge we need to correct them and to work independently going forward. Most importantly to us, we were made to feel like we can pick up the phone and call any time to ask a question or get help with a complication. They are very focused on our satisfaction as Resmark clients.”

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