Half of All Web Sales to Occur on Social Media by 2015

November 14, 2012

Half of all web sales – to the tune of $30 billion – will be taking place on social media sites within two years, according to a Vocus Infographic shared on Mashable and based on data from Gartner Research.

While there’s been a lot of talk about a lack of trackable ROI on social media investment by brands, these numbers show that almost 90 percent of small businesses find Facebook in particular to be valuable to their marketing – a number that makes sense when you see the data proving that fans of companies on Facebook are more likely to purchase products than non-fans.

Approximately one in five shoppers already prefers to make purchases via Facebook than the company’s main website.

For more details, see the original Mashable post.