“We create products that encourage meaningful experiences through outdoor adventure and purposeful travel, and we needed a partner that could speak credibly and authentically on our behalf,” says Jon Neff, co-founder of Grand Trunk. “Treehouse has strong ties to media and influencers in our target markets, but also occupies the core values of conservation, spending time in the outdoors, and a passion for technical gear.”
Based in Durango, Colo., Treehouse is a boutique public relations agency specializing in the outdoor, snow sports, active fitness and travel markets. Treehouse will develop creative campaigns and strategic action plans designed to build buzz, engage key influencers and secure top-tier media coverage on behalf of Grand Trunk, while supporting the brand’s integrated marketing initiatives.
“We are so excited to represent Grand Trunk and share their story,” states Theresa Blake, president and founder, Treehouse. “Grand Trunk makes possible outdoor adventure and travel to far-flung places that a seldom few ever get to experience. We look forward to helping them achieve their communications goals while empowering others to get outside and explore.”