Google Offers has announced that it is partnering with fourteen established national deal sites in the United States as part of its efforts to expand its deal offerings, which it will personalize per individual consumer account. This strategic shift by the search behemoth is particularly relevant to the adventure travel industry in that several of the new partners – such as Gilt City, GolfNow, HomeRun, kgbdeals, ReachDeals, Active.com Schwaggle, TIPPR, and zozi – include sites which include or specialize in travel, sports, experiential or active deals, bringing Google Offers into the space for the first time. Given the brand’s size, reach and resource, the competitive advantage against other such flash sale sites is clear, especially with the introduction of offers personalized by type and location:
Our new personalization quiz is a first step towards bringing you more relevant deals. You can tell us what categories you’re interested in and where you hang out so we can send you just the tailored offers that match your interests—all in one email. If you’re not the outdoorsy type or interested in cosmetic treatments, then we won’t send you deals for zipline adventures and laser hair removal. Don’t worry, if your interests change you can always update your preferences.
The new categories of deals is currently available only in the San Francisco Bay Area, to be rolled out to other cities nationally in the coming months.