Fair Trade in Tourism South Africa (FTTSA) has recently certified two businesses in the Dinokeng area; Kwagga's Pride and Kwalata Game Ranch. These two businesses are expected to be the first in a long row of businesses in the area working toward FTTSA-certification as part of a campaign by Gauteng Tourism Authority (GTA) called "Travel with a Conscience". This campaign is aimed at positioning Dinokeng as a responsible tourism destination. Dinokeng includes the three hubs of Dinokeng Game Reserve, Roodeplaat Dam and Cullinan.
FTTSA certification is an independent endorsement of fair and responsible tourism practice in South Africa. It is based on adherence to specific criteria including fair wages and working conditions, fair distribution of benefits, ethical business practice, and respect for human rights, culture and the environment. Certification is offered on a voluntary basis to providers of tourist accommodation, activities and attractions.