AdventureTravelNews

Former REI Executive Tom Vogl Joins The Clymb as Chief Marketing Officer

Portland, OR — The Clymb, the fastest growing online retailer of outdoor and active lifestyle gear, apparel and adventure travel, is bolstering its executive team with the addition of Chief Marketing Officer, Tom Vogl. Vogl brings years of experience in both tech and outdoor retail, working in top marketing positions for Dell, REI and Redfin.

“Joining The Clymb gives me a chance to combine my love of the outdoors with the opportunity to work for a company that’s on the forefront of ecommerce innovation,” states Vogl.  “I’ve always been passionate about helping introduce others to outdoor activities and it’s exciting to be a part of a company making those activities more affordable and approachable.“

In his most recent role at Redfin, an online real estate brokerage, Vogl built and led the marketing division of the company. Prior to Redfin, Vogl acted as REI’s senior vice president of marketing where he helped reduce the retailer’s reliance on print marketing and led the transition to online and mobile. After joining Dell in 1998 Vogl took his first ecommerce role, helping to launch its direct-to-consumer online business in 1999.

“As we mature as a company and increasingly focus on achieving sustainable and predictable growth, the role marketing plays in our business is becoming much more important,” states Kelly Dachtler, The Clymb’s co-founder and CEO. “Tom brings with him not only the expertise necessary to strengthen our marketing department, but also a fierce dedication to helping us fulfill our mission to increase the well being of the planet and its inhabitants by inspiring human powered adventure.”

Excited to be back in the outdoor industry, Vogl hopes to be able to spend more time outside of work volunteering and participating in non-profit activities that benefit outdoor recreation and access to public lands.

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