With just weeks remaining before the start of AdventureNEXT San Luis Potosi, the delegates from around Mexico are registering for the remaining spots for this inaugural event. Held in San Luis Potosi, a charming city north of Mexico City, the estimated 250 delegates will spend two action packed days at the San Luis Potosi Convention Center getting educated on trends, marketing, business concerns facing adventure travel businesses while also developing long term relationships with future partners and media.
San Luis Potosi is an appropriate host for a travel trade event in the region as a timely symbol of the longevity in the interdependence in trade between Mexico and the United States. For 300 years the Royal Inland Road — now a UNESCO World Heritage site — was a key trade route connecting Mexico City with Texas and New Mexico from the 16th to 19th centuries and helped foster cultural and social ties between the region.
Juan Manuel Carreras, Governor of San Luis Potosi and strong supporter of adventure travel, will not only attend the event and deliver an opening address, he plans to participate and get a taste of what the region has to offer the global community of enthusiastic travelers who are looking to explore San Luis Potosi and surrounding regions in Mexico. Sixty five delegates are participating in pre-adventures with three sold-out adventures including The Magical Mystery, Four Cardinal Points to San Luis Potosi and Glamping at Camp Cecil on Isla Espiritu Santo.
Just this week, a surge of interest in partnerships has resulted in new AdventureNEXT partners such as Hilton, Real Inn Hotel, Aeromexico, Durango, Mundo Cuervo, Guanajuato, Costa Rica, and the State of Mexico. The ATTA’s Latin America team is communicating non stop with potential partners who would like to ensure their destination or brand is front and center of this dynamic community.
Keynotes planned for the event will certainly inspire the delegation including the recently announced High Impact Storytelling talk by Ernesto Rivas, co-Founder of Altius – a high impact marketing agency, and also a professional athlete in adventure sports as an active cyclist, skier and climber. His session will cover how to craft amazing visual stories with tools at hand for businesses of all sizes.
Delegates will dive deep into marketing trends, get insight into the profile of a US based adventure traveler, gain expert advice on risk management, glean insight into cooperative marketing opportunities and much more including a look at investing into community based tourism.
A broad set of media, who focus on adventure travel, are confirmed to participate and are eager to meet operators and destinations offering new and unique adventure activities and tours throughout Latin America. Their work can be read in publications such as Outside, Men’s Journal, New York Times, Backpacker, AFAR, Runner’s World, Lonely Planet, The Guardian, Dallas Morning News, Globe and Mail, Traveling Jackie, Paste, Outdoor Magazine, Geo Special, Süddeutsche Zeitung, and more.
Registration is still available and the hotels around San Luis Potosi are offering generous discounts to attendees.