AdventureTravelNews

ExOfficio Hires Karen Matthee as Public Relations and Partnership Specialist to Strengthen Industry Partnerships

Seattle, WAExOfficio, a leading manufacturer of adventure travel clothing, is pleased to announce that Karen Matthee has joined the marketing team as Public Relations and Partnership Specialist. In her new role, Matthee will develop, manage and execute all aspects of a global public relations and partnership plan and strategies for ExOfficio. She will work with the entire company to drive significant exposure of ExOfficio and its product lines through major media coverage, consumer communications, promotions, events, and industry partnerships.

“Over the past year, we’ve been building the bench strength of the internal marketing team by looking for individuals who are experts in their area,” says Steve Bendzak, General Manager of ExOfficio. “Karen’s qualifications and work history compliment the team exceptionally well. She brings exceptional industry and professional knowledge to the position, and as a longtime outdoors woman and vocational traveler is the perfect fit for the position.”

Matthee received a BA in English from the University of California, Berkeley, and an MA in Journalism from Northwestern University. She was a reporter for more than a decade at medium-sized and large newspapers, and for National Public Radio. She was also an editor at a number of magazines such as Seattle Child’s Magazine and Sea Kayaker Magazine. Karen co-founded Seattle Woman Magazine and most recently was Communications Director for Clear Path International, a non-profit working in Southeast Asia and Afghanistan whose purpose is to serve individuals disabled and/or displaced by war.

Karen began her new role at the Seattle headquarters on January 3, 2012.

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