AdventureTravelNews

ExOfficio® Hires Brian Thompson as General Manager

Seattle, WAExOfficio, a leading manufacturer of adventure travel apparel, is pleased to announce Brian Thompson as its new general manager. Thompson took over the position June 16, and will continue to leverage the brand’s position as a global leader in adventure travel apparel.

“We’re excited to welcome Brian to the Jarden Technical Apparel family,” said Mark Martin, President of Jarden Technical Apparel. “Brian brings a deep understanding of specialty retail and the adventure travel market. His ability to balance the ‘art and science’ of brand-building will help drive sales and continue to build ExOfficio’s global brand awareness.”

In his new position, Thompson will be responsible for building and defining the brand model and developing a comprehensive plan for sustained, profitable global growth and driving all facets of the business to operate to that plan.

“Joining one of the most iconic brands in the business is a huge honor for me,” said Thompson. “ExOfficio’s authentic heritage and leadership in adventure travel apparel perfectly positions us to evolve the relationship between adventure apparel and the traveler’s desired experience. I’m excited about the new technologies that we have in store. They will raise the bar on technical performance while also appealing to the style aesthetics of today’s adventure traveler.”

Thompson brings over fifteen years of industry experience with him to his new position as general manager. For the past four years Thompson served as the Director of Sales and Marketing at Toad & Co. (formerly Horny Toad). Prior to that, Thompson spent thirteen years at Cutter & Buck in various top-level positions, including Vice President of Golf, Corporate, International and Domestic Licensing Divisions. As a Seattle-area native, the move to ExOfficio brings Thompson back to his hometown.

Thompson will be working out of the ExOfficio global headquarters located in the SoDo district of Seattle, Washington, and will be directly reporting to the President of Jarden Outdoor Division.

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