Taking Silver from a crowded field of competitors in the Digital Advertising (Website, Consumer Products) category, the Eagle Creek digital team worked with FreshForm Interactive to create a compelling, easy to use, optimized site that represents the Eagle Creek lifestyle, highlights products and engages travel enthusiasts with ideas and tips to make travel more enjoyable.
“We are really honored by winning the ADDY award,” said Veronica Cox, Marketing Director, Eagle Creek. “Our digital team put a lot of work into the site with the goal of projecting a unified Eagle Creek brand message and achieving ambitious first-year targets. This recognition is well deserved after all the hard work, collaboration and commitment to fueling the growth of the Eagle Creek brand.
Category: Digital Advertising
Entrant: Eagle Creek / FreshForm Interactive
The ADDY Awards are conducted annually by the American Advertising Federation (AAF), and selection of the most creative entry in each category is affected by a scoring process in which a panel of judges evaluates all creative dimensions of every entry.