AdventureTravelNews

Cruise West Appoints remerinc as Agency of Record

SEATTLE, WA – Cruise West, the world’s leading provider of small-ship explorations to the most fascinating destinations on earth, has engaged Seattle-based advertising and creative marketing agency remerinc to relaunch the Cruise West brand. remerinc, known for creating mindful integrated marketing solutions, will offer strategic and tactical expertise to differentiate Cruise West from the competition and advance the line’s brand and overall marketing communications. The new strategy will be rolled out by March 2010.

“My father started this company in 1945, offering tours and small ship cruises in Alaska. We have substantially expanded our operations beyond the West Coast, adding new ships and 28 new exotic itineraries around the globe.” said Dick West, Chairman & Managing Director. “As we continue to enter new markets, it’s imperative that we have an innovative marketing partner with both national and international experience who understands our guests and how to effectively reach them.”

Cruise West President & CEO Dietmar Wertanzl adds, “By evolving the Cruise West brand we reinforce our key differentiation within the marketplace. remerinc will help tell the Cruise West story in a strategic yet compelling manner, that will resonate with both consumers and the travel agent community.”

“Working with Cruise West has been a mission for me and my agency for some time,” said remerinc CEO and Creative Director Dave Remer. “They offer a tremendous product…one I’ve enjoyed myself…and we’re very excited to be helping them strengthen their brand and profit through stronger marketing. Our efforts are full speed ahead and good things are already happening.”

To book a Cruise West voyage for your client or for more information call 1-800-689-1783 or visit www.CruiseWest.com.

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