AdventureTravelNews

Country Walkers 2011 Compendium Catalog Earns Silver Award at MCM Awards

Gorgeous 2011 trip catalog dazzles judges at 26th annual awards competition for B-to-B and B-to-C marketers

Waterbury, VT – As if leading the world’s best walking tours wasn’t enough, Country Walkers has earned high honors for marketing them as well. The Waterbury, Vermont-based purveyor of small-group walking and biking adventures has earned a Silver award for its 2011 Compendium Catalog at the 26th annual MCM Awards competition. The honor placed Country Walkers in the top spot in the category of Consumer Specialty Products, under-$20 million.

The MCM Awards are highly regarded as the top honors for Business-to-Business and Business-to-Consumer print and web marketers. Judging is conducted by marketing industry experts with feedback provided to all finalists.

Among quote-worthy comments from judges for the Country Walkers 2011 Compendium Catalog:

  • “Very clear concept, well-communicated throughout the catalog. Navigation is easy and intuitive. The editorial space for brand building is excellent.”
  • “Production quality is over the top and perfect for the target audience…the photos and graphics keep interest up throughout.”
  • “Impresses the reader that they’ll be right there to insure the best travel adventure.”

Country Walkers was in good company at the MCM Awards, which included Orvis and L.L. Bean. For an electronic, full-color glimpse at the award winning Country Walkers 2011 Compendium Catalog, please visit www.countrywalkers.com

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