Consultancy Company Transforms into a Media Company

8 June 2015
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IMG_7650Ecoturismo Genuino (Genuine Ecotourism) is a consultancy company and ATTA Industry Partner based in San Cristobal de las Casas, Chiapas, Mexico. We have worked since 2009 in more than 60 projects related to responsible tourism and ecotourism in Mexico, Chile and Brazil.

In 2015, we have decided to transform our business model developing a content marketing approach and becoming a media company focused in a learning and sharing platform regarding ecotourism in Spanish-speaking countries (Latin America, Caribbean and Spain).

These model and strategy has taken us to publish almost daily posts on our blog and a weekly podcast with international experts, practitioners, and entrepreneurs of ecotourism (responsible travel to natural areas). In one of our first episodes we had the pleasure of interviewing Rebeca Yañez, membership coordinator of ATTA for Latin America. Listen.

IMG_8676Last May we hosted the First Online Summit of Ecoturismo Genuino with 10 webinars with a combined registration of over 1,000 people. Our speakers were:

  • Héctor Ceballos Lascurain
  • Mauricio Miramontes (also an ATTA Member)
  • Chris Meyer
  • Enrique Cabanilla
  • Maria Elena Mesta
  • Gavin Greenwood (also an ATTA Member)
  • Jeanett Acosta
  • Fredy Ochoa
You can view the recorded webinars here.

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