AdventureTravelNews

Chiapas, Mexico Becomes the Next Home of ATMEX

Written By:
Casey Hanisko

Horseback Riding in Chiapas, photo courtesy Rachid Dahnoun

Seattle, WA – May 6, 2014 – The 2014 Adventure Travel Mexico (ATMEX) event has officially relocated to adventure travel hub, Chiapas, Mexico. This is the third year that Visit Mexico, in partnership with the Adventure Travel Trade Association, will host ATMEX with the goals of bringing awareness to Mexico’s adventure travel offerings, providing educational opportunities and creating a foundation for long-term business partnerships.

“ATMEX was conceived as an event which would move yearly in order for us to be able to showcase the best of the best adventure travel opportunities in Mexico. Though ATMEX in Veracruz has been very successful, now it is time for Chiapas, one of the top adventure destinations in Mexico, to be highlighted,” stated Executive Director of Latin America, Antonio Del Rosal. “We are very happy to return here after the Adventure Travel World Summit which was held in 2011. Chiapas has a unique blend of nature and culture paralleled by very few destinations around the world. It’s the perfect venue for ATMEX.”

© ATTA / Evan Swinehart

From August 27th to 30th, over 400 inbound Mexican operators, outbound tour operators, international buyers and media will gather to learn more about the benefits of offering adventure travel in Mexico. Through a dynamic business-to-business marketplace and educational sessions on adventure travel best practices and trends, ATMEX attendees will walk away with insights and new partnerships that will help them grow the adventure travel industry in Mexico.

Prior to and following ATMEX, Chiapas and Mexican states such as the Yucatan, Oaxaca, San Luis Potosi, among others will offer a series of expense-paid familiarization trips for qualified buyers and media that will showcase those destinations.

The Amber Museum at San Cristobal de las Casas, photo courtesy Trevor Clark

Adventure highlights may include colonial cities and coffee plantations, wide turquoise rivers and lagoons, Mayan ancient cities only reachable by boat, jungles, cloud forests and coastal swamps. While hiking, biking and rafting participants may experience endemic wildlife and ancient living cultures.

ATMEX’s inauguration cocktail and “Day of Adventures” will take place in San Cristobal, August 26th and 27th; the marketplace, concurrent and plenary sessions will take place in Tuxtla Convention Center August 28th and 29th.

The ATTA is developing the educational component for ATMEX as well as inviting key outbound buyers from around the world with an interest in understanding and selling adventure travel trips to Mexico. To learn more about ATMEX and pre-register as a buyer or media, visit the 2014 ATMEX website.

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Adventure Travel Trade Association

Established in 1990, the Adventure Travel Trade Association (ATTA) serves more than 900 members in 80 countries worldwide. Members predominantly include tour operators, tourism boards, specialty agents and accommodations with a vested interest in the sustainable development of adventure tourism. The ATTA delivers solutions and connections that propel members towards their business goals and the industry toward a responsible and profitable future. Through its regional AdventureConnect events and annual Adventure Travel World Summit trade conference, the ATTA excels in professional learning, networking and partnering services. With expertise in research, education, adventure travel industry news and promotion, members of the ATTA receive competitive opportunities that help establish them as leaders in adventure tourism. (www.adventuretravel.biz)

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